Trending Sources

Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects

B2B Lead Blog

Especially on social media. In early October, the B2B Lead Roundtable Group , this blog’s LinkedIn group, was recognized as one of the top LinkedIn groups for content marketing. Check it out for yourself here: “ 4 Hottest LinkedIn Groups for B2B content marketing.” It only took a matter of hours for the group to be drowned in spam.

Should LinkedIn Groups Be Part of Your Social Strategy?

Vertical Response

This magical place is called LinkedIn Groups. LinkedIn Groups are exactly what they sounds like, groups of people discussing a common subject such as social media, email marketing or advertising. So what is the makeup of a LinkedIn Group and how can you get involved? This provides guidance on whether the LinkedIn Group is a good fit for you.

How Social Media Influences Market Reach

Increase Sales

Social media probably better than any other marketing channel achieves market reach with in many cases very little capital outlay. The focus for this online social media webinar was the topic of writing as being a critical sales skills. Ton and I shared several groups and through our interchanges this opportunity presented itself. Real World Example #1. Real World Example #2.

How to Start an Awesome LinkedIn Group

Vertical Response

One excellent way to establish credibility organically is to launch a LinkedIn Group. million groups running the gamut from a few members to thousands. Duke Long, a commercial real estate agent in Indianapolis , has been engaging colleagues nationwide with a LinkedIn group focused on social networking. Social Media Commercial Real Estate is small by LinkedIn standards.

#SocialSelling at The Hangar with The Andrew Westlund Group

Social Media and Sales Strategy

Thank-you to the Andrew Westlund Group for inviting me out to The Hangar today to address your group of companies for you monthly meeting. Social Media and sales were once thought of as separate disciplines yet today they are inseparable tools for business. Following is my PowerPoint Posted on SlideShare: Uncategorized social selling the hangar westlund groupNimble CRM.

How To REALLY Win Business With Linkedin Groups: Interview With S Anthony Iannorino

Ian Brodie

In this episode of the More Clients Podcast Anthony shares with us the strategies he uses daily to attract and win his dream clients (and how he fits social media into his hectic schedule). I’ve published a lot of material here on the More Clients blog about using Linkedin to win clients. I’ve covered creating a client focused profile and using Linekdin as a source of referrals.

Social Media for the Sales Department

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post Social Media for the Sales Department appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Nurture Marketing Social Media [one_half valign="middle"].

Nine Things I Learned at Social Media Marketing World 2014

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post Nine Things I Learned at Social Media Marketing World 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Social Media Techie Stuff [one_half valign="middle"]. Partner Portal.

Using LinkedIn Groups To Network And Engage With Key Decision Makers

MTD Sales Training

Recent statistics released by the LinkedIn Ads group showed that nearly 50% of LinkedIn members are in a key decision maker role such as Manager, Director, Owner, Chief Officer or Vice President – once again proving that LinkedIn really is the biggest and best decision maker search engine in the world! That’s all for now folks, see you again soon for another Techy Tuesday. Regards, Louise.

5 Social Media Pitfalls Non-Profits Should Avoid

Vertical Response

To help guide you through the ever-changing platform of social media, we’ve put together this list of pitfalls for non-profits to avoid. Social media pages that aren’t updated frequently allows followers to forget. Try to schedule at least one post a day during the week. ( We have great tips on how to handle social media automation.). Pitfall #2: Not posting enough.

Social Media Marketing Automation Dos and Don’ts

Vertical Response

Using social media automation tools can help you maintain a consistent social media presence without sacrificing the rest of your work. Here are some dos and don’ts on how to integrate social media automation into your online marketing. Automation is not a solution for all of your social media needs. Don’t: Automate messages during inappropriate moments.

4 Social Media Marketing Predictions for 2014

Vertical Response

This year social media will do more than introduce the masses to a royal baby and the peculiar dance moves of Miley Cyrus. In 2014, social media will continue to be a necessity for small business marketing, not just a fad that will fade away. “The small businesses I work with know that social media has a lot of marketing potential,” she says. In fact, the U.S.

White Noise of Social Media

Increase Sales

Their ability to tune out all what does not get them closer to their goal to increase sales is beyond critical in today’s social media and mobile technology market place. ”   Sometimes it appears everyone is seeking immediate gratification through social media and mobile technology. Crazy busy sales people experience a lot of white noise every day. Share on Facebook.

How To Get Recommended On Social Media

Ian Brodie

Have you noticed that these days, when people ask for recommendations for someone to help them with something, that instead of asking their face-to-face contacts, colleagues and friends, they ask on social media? But in groups on Linkedin and Facebook or other forums. These days that request for recommendations is much more likely to go out via social media. on the group.

Are you in Social Media Denial?

Sales Benchmark Index

With a more narrow focus, we can pinpoint social media. If you’re truly a student of buyer trends, social media should be your focus. Not sure whether your social media skills are keeping pace? Are you in social media denial? These individuals deny that customers use social media to do research on potential purchases. Join groups. How are buyers changing?

4 Ways Social Media Can Help You Sell

The Pipeline

An essential part of the sales process is getting to know your prospects and building relationships – and social media is the perfect avenue to help you accomplish this effectively. Social media is a really powerful tool to help you accomplish your business goals and can open you up to new markets you may otherwise not have the ability to reach. Don’t misuse social media.

3 Things We've Learned After Years of LinkedIn Group Spam (and what to do now)

Pointclear

Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of Off the Hook Marketing: How to make social media sell and a social sales training speaker. In 2008 LinkedIn introduced Groups and for years now B2B marketers have been tortured by inappropriate, low-value comments and linking—people trying to promote "their thing." Also, here's how to create, manage and/or participate in a LinkedIn Group and actually get something out of it…and make sure members do too! Today's guest blogger is Jeff Molander. Good luck!

5 Ways to Leverage a Media Placement

Vertical Response

Your business was just featured in the media – awesome! favorable media placement can be extended in a variety of ways, both online and offline. Share the media placement with your social media networks. It can be something as simple as just the media outlet’s logo linked to the story (for example, “As Featured In XYZ Magazine”).

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The Inner Circle Mastermind Group

The Sales Blog

The Inner Circle Mastermind Group is a post from: The Sales Blog | S. For some time I have been toying with the idea of leading a mastermind group of business people, salespeople, sales managers, and entrepreneurs. thought about making this mastermind group a paid membership site with unlimited members. This necessarily requires a smaller group of people. I am going to build this group from the ground up. What is the Inner Circle Mastermind Group? The Inner Circle is a high-level, personal and business growth mastermind group. Anthony Iannarino.

Got 5 Minutes? Expand Your Social Media Presence With These Quick Tips

Vertical Response

Finding time to maintain your social media presence can be difficult, but expanding it? With a little help, you can build your social media presence while juggling other responsibilities. We’ve compiled a list of five things you can do whenever you have an extra five minutes that can help you build a social following. 1) Comment on one LinkedIn group post. LinkedIn groups are a great way to connect with other professionals in your field, or in fields related to yours. Posting on groups can drive traffic to your profile and website. Not to worry.

11 Words to Avoid Using on Social Media and What to Say Instead

Vertical Response

Coming up with original or catchy wording for your social posts is important if you want to stand out in the busy social media sphere. For example, Shirazi Law Group tweeted about getting a 9.9 It’s short, which makes it perfect for social media. It’s a term that plagues social media. Groundbreaking. ” 2. ” 3. ” 4. Check this out! ” 7.

Social Media The New Sea of Sales Pitches

Increase Sales

Until recently junk mail and auto robot dial phone calls seemed to hold the top places for sales pitches, but now social media is leading the pack and is way ahead of all other types of marketing for small businesses. The discussion groups, the member’s LinkedIn update and the article postings allow salespeople three different marketing channels. LinkedIn a Prime Example.

Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business

Vertical Response

While you may be familiar with certain ways to market your business online such as through content marketing, email and social media, you may be unsure of how they work together, or exactly how to integrate efforts to achieve maximum results. Community groups. Solicit emails through your website, blog, social media channels, or through in-store promotions. Content Marketing.

“Post and Run,” Content Marketing and Social Media

Increase Sales

In social media, content marketing is becoming quite common place. For example within the LinkedIn discussion groups, one can post a link to an article or a blog to attract attention and begin to build relationships.This same behavior can be replicated in other sites such as Facebook or even within blogs. Social media provides an electronic means of effective communication.

Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans

B2B Lead Blog

Tweet Five years ago, Dell had little presence on social media. In fact, one in 12 of Dell’s more than 105,000 employees have attended its Social Media & Community University , which encompasses up to 12 hours of training on how to best represent Dell online. Social media has made more of an impact, significantly on B2B than B2C,” he said. ” For example:   [link].

3 Steps to Combining Social Media & Competitive Intelligence

Sales Benchmark Index

Using social media for competitive intelligence provides another viewpoint into competitor activity. Forrester Research : 82% of 150 companies that monitor social media are primarily searching for competitive intelligence. Altimeter : From a survey of 180 social media managers, corporations have an average of 178 business related social media accounts.”. Wikipedia).

Social Media Marketing for Hotels and Resorts

Social Media and Sales Strategy

Social media use by hotels for their marketing, service and branding initiatives is growing rapidly. Social Media Tools and Networks are a significant force that is growing. It’s not a question of whether or not your customer uses social media or social networks. Social media is about listening, community, adding value and entertaining people. It’s about a dialogue.

Sales Management & The Impact of Social Media

Your Sales Management Guru

Sales Management and the Impact of Social Media. While in the process of writing a future magazine column on the future of sales and social media I interviewed three people and posed several questions in order to get their view points.  I thought for this week’s blog I would also introduce you to my current thinking and I would really enjoy hearing your thoughts on the direction of sales and the use of social media. In the traditional sense of a new product introduction, social media is moving through various stages. Acumen Management Group Ltd. Ken Thoreson.

A Fundamental Guide to Email and Social Media Marketing for Non-Profits

Vertical Response

Fortunately, email and social media marketing are great ways to spread the word about your organization. “Email and social media marketing is easy and inexpensive,” says Jill Bastian, our Community Education and Training manager. ” To help your non-profit thrive, we’ve put together the ultimate email and social media marketing guide. Get to the point.

Three Ways Your Social Media Strategy Is Ruining Your Conversions

Salesfusion

Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Guest Blogger Social Media [one_half valign="middle"] Partner Portal.

Relationship Marketing and the Continuum of the Social Media River

Increase Sales

Relationship marketing through the various channels or rivers of social media continues to grow. The initial attraction may be through an actual face to face meeting, a comment on a blog or in a discussion group or through a mutual acquaintance. The more channels you have both inbound (Social Media and the Internet) and outbound (more traditional marketing activities) the greater opportunity you have not only to attract attention, but to begin to build solid and positive relationships. Shared group. Credit www.sxc.hu. visit to this blog. Share on Facebook.

Social Media Marketing for Hotels and Resorts | Social Media.

Social Media and Sales Strategy

Social Media Speaker Shane Gibson. Social Media Topics. Social Media Boot Camp. Social Media Marketing for Hotels and Resorts. Social media use by hotels for their marketing, service and branding initiatives is growing rapidly. Social Media Tools and Networks are a significant force that is growing. Buy Guerrilla Social Media Marketing! social media.

Social Media Marketing for Hotels and Resorts

Social Media and Sales Strategy

Social media use by hotels for their marketing, service and branding initiatives is growing rapidly. Social Media Tools and Networks are a significant force that is growing. recent study released by AirPlus International Travel on business travelers has a also cited a significant spike in social media use and stated the following: “83 percent of respondents indicated they participate in social media sites this year, as compared to 77 percent last year. It’s not a question of whether or not your customer uses social media or social networks. Ltd. ( [link] ).

High-Profit Selling Group on Linkedin. Are You There?

The Sales Hunter

I think many of you would agree that in the sales industry, Linkedin is the social media tool that is most helpful. This is why I created the High-Profit Selling Group on Linkedin. This group is already becoming a great central location for sales-related discussions and the sharing of valuable skills. The only way that can happen is if we grow the group size. Then take the time to join High-Profit Selling as one of the groups you follow. Honestly, though, I would like to see even more discussions happening on it. Your voice matters, so please chime in.

How to Feature Your Customers on Social Media

Vertical Response

If you’re simply using social media to send out an occasional post or tweet, you could be missing out: social channels are a great way to interact with customers because they’re already using Twitter, Facebook and other platforms to interact with friends and family. Serra offers these creative ways to feature your customers on social media sites: Facebook cover art.

The Easy Way Out, Footprints and Social Media

Increase Sales

Social media including email marketing has become the easy way out to market for many entrepreneurs to Fortune 250 firms. One driving reason for this change in marketing is social media is affordable (usually free) in reaching the potential customers. However being able to reach millions through a few strokes of the keyboard continues to attract more and more small businesses to larger firms into the what is called social media or inbound marketing for you more technical folks. Blanket your social media outlets with your message be it: Buy this book. Look at me.

To Be or Not To Be in the Local Social Media Marketing Stream

Increase Sales

We attend business to business (B2B) networking events, we join formal and informal networking groups all with the goal to increase sales. Social media, we all have heard about this marketing channel, is here to stay. So the question now for we crazy busy small business owners is to be or not to be in local social media. No wonder local social media does not work for her.

Five Questions For Social Media Success - Think customers: The.

The 1to1 Media Blog

Social Media. Peppers & Rogers Group. Gartner & 1to1 Media CRM Excellence Awards. Social Media. Topic: Five Questions For Social Media Success. Five Questions For Social Media Success. In a recent study, Temkin Group and Peppers & Rogers Group examined the social media activities within companies. To gain that value theyll need to have solid social media strategies and good execution. That leads to an important question: What are consumers doing in social media? Temkin Group will be publishing new research on how U.S.

Is social media the friend or foe of a marketer?

Leads360

“What Social Media does now, with brutal efficiency, is expose weak offerings, poorly developed programs, manipulative lead gen practices and BS laden marketing campaigns.” ” A top marketing expert and good friend, Gregg Meiklejohn, recently wrote a very thought-provoking piece about the true value of using social media for B2C lead generation efforts. 

If Social Media Works for Passive Job Applicants, Why Not for Passive Sales Prospects?

Increase Sales

Social media is now the primary marketing channel to reach those passive and reluctant skilled workers. This study revealed three other interesting facts regarding the use of social media by recruiters: 97.3% of the recruiters favored LinkedIn as their primary social media site in 2012. 98.2% of the recruiters used social media in 2012. Share on Facebook.

19 Guerrilla Social Media Marketing Secrets

Social Media and Sales Strategy

With my experience in Social Media and sales I thought I would share with you how you can use this formula to effectively execute a Guerrilla Social Media Marketing Campaign. Your social media efforts, whether it is blogging, video podcasts, twitter or a combination of these tools must be executed with a one to two year commitment. The key thing is you will need to invest in Social Media. Be consistent with your message and on-line social media identity. Use social media to listen to your customers. Brevity is key in Guerrilla Social Media Marketing.

You Can…Thrive – A Chat with Arianna Huffington

Bob Burg's Blog

In 2009, Forbes named her as the 12th Most Influential Woman in Media. Oh, and, after having founded The Huffington Post in 2005, she sold it in 2011 to AOL for $315 million, becoming Editor-in-Chief of The Huffington Post Media Group. In 2012, the digital media enterprise became the first of it’s kind to win a Pulitzer prize. In her 30-plus years in the U.S.,

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The Top 8 Takeaways from Social Media Guru Paul Gillin’s FIR B2B

Pointclear

Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness. About the hosts: Paul Gillin is a veteran technology journalist and a thought leader in new media. He is the author or co-author of five books, including Social Marketing to the Business Customer(2011), the first book devoted entirely to B2B social media marketing.

The Problem with Free Speech and Social Media

Igniting Sales Transformation

The problem that I have with free speech and social media is that any of us can be attacked unfairly. In the days before social media, if you wanted to air your grievance about someone else, there were ways to do it. Social media’s dark side is that there are people reacting without thinking about how their words and actions may do harm. But it isn’t always easy, is it?

The Social Media Marketing Asking Conveyor Belt

Increase Sales

With the small business to business world becoming more connected through social media sites such as LinkedIn , there is a lot of social media marketing asking going on for: Credit: www.sxc.hu. Liking other pages on other social media sites. Unfortunately, much of this asking may begin to sow the seeds of distrust because it suggests a social media marketing conveyor belt of automatic actions with the thought only of producing quantity not quality. The person continued on with the following: It is great to be in the same LinkedIn group as you. Referrals.