The Truth About Sales People #4 - They Don't Prospect Very Well
Anthony Cole Training
SEPTEMBER 4, 2013
At least that was the case in 1983 when I was selling Nautilus exercise equipment, and it still is today even as president of Anthony Cole Training Group. You did cold-calling, you sent out direct mail, you networked, you bought a booth at conferences, you spoke as an expert to groups of prospects. Social media is here to stay.
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