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Chairs are Dead—and Other B2B Marketing Hogwash

Pointclear

Read this from Dave Kurlan, CEO of Objective Management Group : “Today, I would like to be the first to introduce you to the sales tool of the future. I invite you to subscribe to the PointClear blog so you never miss a post. These false pronouncements are having a severe negative impact on sales performance.”.

B2B 392
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Lies, damned lies, and statistics

Sales 2.0

Nice post today on the Pipeliner CRM blog from that smart man Dan McDade of Pointclear about how you should not buy into the proposition that waiting for your prospects is the right sales strategy.

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Why would a company ever outsource anything?

Pointclear

Existing groups work well together, they contribute more quickly, and they are more likely to shake things up (in a good way),” Finkelstein, the Steven Roth professor of management and director of the Tuck Center for Leadership at Dartmouth College, wrote.

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Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation

Pointclear

Kenandy has been founded by Sandy Kurtzig, the former CEO of ASK Group and the creator of ManMan. These points are well illustrated in a PointClear case study that describes our outsourced B2B lead generation and market coverage partnership with a Southeast manufacturer of industrial equipment.

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Good Reads for B2B Sales - 99 Prospecting Tips from Sales Experts

Pointclear

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. by using the data, metrics and predictability that inside sales has always been known for,” says Anneke Seley, CEO of Reality Works Group. The Rise Of Inside Sales Is Shaking Up The Sales Pipeline.

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Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

Pointclear

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Online content in the sales and marketing industries is dynamic and constantly changing. The B2B Marketing Advantage of LinkedIn.

B2B 203
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3 Things We've Learned After Years of LinkedIn Group Spam (and what to do now)

Pointclear

In 2008 LinkedIn introduced Groups and for years now B2B marketers have been tortured by inappropriate, low-value comments and linking—people trying to promote "their thing." Also, here's how to create, manage and/or participate in a LinkedIn Group and actually get something out of it…and make sure members do too! The Bottom Line.

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