Pointclear

NOVEMBER 12, 2013

In a recent study, it was determined that of 9,000 leads, only 1.28 The next PowerViews will be with Dave Stein of ES Research Group. Click to start at this point —Matt said the biggest problem is that marketers are not taking responsibility for what happens after leads are generated. percent were quality. Aligning Sales and Marketing.

Leads 250

Leads Marketing Qualified Lead Marketing Twitter 250

Pointclear

MARCH 13, 2014

In a recent study, it was determined that of 9,000 leads, only 1.28 Dave Stein, ES Research Group, How Much Social Selling Should Sales Reps be Doing? Dave Stein, CEO and Founder of ES Research Group Inc. The quality of leads being generated nowadays is abysmal. percent were quality.

Social Selling 235

Social Selling Inside Sales Outbound Lead Rank 235

Pointclear

SEPTEMBER 28, 2018

This multi-use content is used in testimonial quotes, blogs, nurture messages, ebooks, hard cover books, guest websites, white papers or case studies. About the author: James Obermayer is the founder of the Sales Lead Management Association and the publisher of the Funnel Media Group which produces programming for the Funnel Radio Channel.

Top of Funnel 133

Top of Funnel Funnel Case Study Social Media 133

Pointclear

JULY 31, 2012

In the white paper I explain this in detail, and provide a mini-case study to substantiate, the value of this step. Another mini-case study and the following which creates challenges in most organizations: Marketing is paid, in fact rewarded for, lead quantity and not lead quality. What constitutes a good lead? Measure what matters.

Sales Qualified Lead 164

Sales Qualified Lead Lead Rank Marketing Qualified Lead Lead Scoring 164

Pointclear

MARCH 27, 2014

A survey of B2B buyers revealed what they want to see on vendor websites: detailed contact information, case studies, white papers and articles. A survey Of 175 B2B buyers reveals what they want to see on vendor websites. Connect with Paul on Twitter: @pgillin. Connect with Allan on Twitter: @allanschoenberg By Dan McDade.'

Social Media 223

Social Media Media B2B Decision Maker 223

Jonathan Farrington

JULY 10, 2013

. Let me begin today’s post by saying that in my opinion, the perfect leader has yet to be born – and I have studied most of the significant leaders in history. I also took on my first “leadership” role at the tender age of eight, so you can assume that “leading from the front” has been a major feature of my commercial life.

PointClear 51

PointClear Report Loyalty ACT 51

Pointclear

MAY 21, 2013

Ask any group of marketing communications managers, exhibits managers or even marketing managers and less than 40%, overall, know the quotas for the sales channel they represent. How can marketing communications managers know how much interest to generate if they don’t know their salespeople’s quotas? What world are they living in?

Quota 191

Quota Hiring Marketing Forecasting 191

Pointclear

MARCH 6, 2012

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. The study goes on to say those sales teams that “exceed expectations” in understanding their customer’s buying process can expect their win rate to improve by 38%.

Influencer 162

Influencer Buyer Persona Lead Rank Case Study 162

Pointclear

JULY 19, 2012

Brian is Executive Director of Revenue Optimization at MECLABS where he leads business units that include Applied Research, Strategy Group, Conversion Group, Leads Group, Agency Group, Technology Group and Training Group. There are groups that are driving ROI from social media.

Lead Gen 145

Lead Gen Sales Qualified Lead Lead Rank Lead Scoring 145

Pointclear

SEPTEMBER 27, 2012

Prior to joining ITSMA in 1995, Dave held field marketing and sales positions with Oracle and Apple and started his career in 1984 as a market research analyst at The Ledgeway Group, now part of Gartner Group. 2012 Trending: Significant Transformation for Marketing Groups. New marketing channels. Social media integration.

Social Media 170

Social Media Marketing Outsourcing Services Hiring 170

Pointclear

OCTOBER 11, 2012

I am pleased to have as my guest today Carlos Hidalgo of the Annuitas Group. He talks about how buyers have more access to more information than ever before, adding, “The buyer has access to your customer base, to my customer base, to my client’s customer base online, through LinkedIn, through Quora, and through social groups.

Outbound 169

Outbound Inbound Telemarketing Education 169

Pointclear

JUNE 24, 2016

PMI), an industry-leading sales best practices consulting firm, and Dave is the founder of the independent advisory firm ES Research Group, Inc. The book includes in-depth case studies that delve into the experiences that industry-leading companies have with their own customers.

Lead Rank 133

Lead Rank Lead Scoring Case Study B2B 133

Pointclear

MAY 3, 2012

The panel includes Rachel Spasser, Vice President, Marketing, Ariba; Jim Lenskold, President and Founder, Lenskold Group; and Debbie Qaqish, Chief Revenue Officer, The Pedowitz Group. I recommend to you an enlightening archived roundtable on this topic at Focus.com, The CMO’s New Revenue Metrics.

Cost per Lead 162

Cost per Lead Sales Qualified Lead Lead Generation Lead Rank 162

Pointclear

OCTOBER 6, 2015

The responses I received were from Megan Heuer, Vice President & Group Director, and Matt Senatore, Research Director. In a recent SiriusDecisions study, 92% of B2B organizations said ABM is “extremely” or “very” important to their marketing efforts. We have dozens of case studies to illustrate it.

Account Based Marketing 100

Account Based Marketing Lead Generation Lead Rank Account 100

Jonathan Farrington

NOVEMBER 2, 2012

As my industry friend Carlos Hidalgo ( Annuitas Group ) noted in a recent blog: “In a recent study, only 29% of B2B buyers said they “always” supply accurate information on custom questions on a web form. This means that 7 in 10 are lying about that information and that includes BANT. I invite your comments.

Sales Qualified Lead 38

Sales Qualified Lead Outsourcing Services PointClear Inbound 38

Pointclear

MAY 30, 2012

DemandGen Report has a study underway to determine the content and kinds of messages that buyers prefer and respond to. As an example, he points to Marketo’s success and the way their marketing group was driving leads even before they had a sales team.

Cost per Lead 154

Cost per Lead Top of Funnel Outbound Sports 154

Pointclear

JULY 11, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Acquity Group created an infographic that takes a look at buying trends based on generation. Study: Email Lands More Customers Than Facebook or Twitter, but Still Fewer than Organic Search.

B2B 193

B2B PointClear Marketing Lead Rank 193

Pointclear

FEBRUARY 27, 2014

Marketo, for example, sponsored a compelling study done by SiriusDecisions that explains the importance of a strong process in driving results when using marketing automation software. the HIMMS Media Group, and the Business Information Industry Association. So education campaigns are underway. Train up your team.

Marketing 266

Marketing Strategy Eloqua Marketo 266

PandaDoc

SEPTEMBER 2, 2020

Join over 50,000 subscribers on getting the latest insights on market trends, tools, and sales hiring as well as free resources including studies, templates, and eBooks. Rain Group Sales Blog. Rain Group Sales Blog readers are treated to fresh, research-based content. Miller Heiman Group Blog. Partners in Excellence Blog.

Top of Funnel 98

Top of Funnel Sales Management Hiring Lead Rank 98