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What Does “Full Funnel Marketing” Really Mean?

Pointclear

I’ve heard more than one sales VP or c-level executive describe marketing as the “arts and crafts” department – the group that does creative and business cards and trade show booths but is acting as a cost center. Talk more about that, how has the perception of marketers changed with a Full Funnel Marketing approach?

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B2B Prospecting Data Just Keeps Getting Better

Pointclear

She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers , and Trade Show and Event Marketing. the HIMMS Media Group, and the Business Information Industry Association. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing.

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Election Day: SLMA's 50 Most Influential People in Sales Lead Management

Green Lead's B2B

Trish Bertuzzi - The Bridge Group Karla Blalock - PointClear Bob Bly - Bly.com April Brown - Rubicon Marketing Group Michael Brown - Purple Pig Consulting Michael A. Bill Goldsmith - BP Productions Pete Gracey - AG Salesworks Bernice Grossman - DMRS Group Inc. Members of SLMA and non-members are allowed to vote.

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How to Fix a Sales Forecast Killer

Pointclear

Especially focus on qualified lead sources such as trade show leads. Also, older leads that are 6-12 months old who have not bought can add up to 12-15 leads in every group of 100. Look to immediate events that can draw in potential buyers: webinars, local shows that you rejected before, etc. More on nurture here.).

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PowerViews with Rich Vancil: Marketing Ops, Sales Ops & Mashups

Pointclear

My PowerViews guest today is Rich Vancil, IDC Group Vice President for Executive Strategies. As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations.

Marketing 247
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Marketing Automation is Not Marketing Strategy

Pointclear

Too many marketing groups are leaving the campaign automation system to a set of junior staffers who interface with the tools, deploy campaigns, and report results. She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers , and Trade Show and Event Marketing. Train up your team.

Marketing 266
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How to Make Forecast If You’re Failing at the Half

Pointclear

Trade shows and exhibits are long-term strategies. Figure out how many sales you need by the end of the year and back into your budget for an inside group or an outside professional group. The outside group will always, always be more productive. (No requalification; it isn’t needed.). One Lead Gen Option.