Pointclear
MARCH 19, 2018
AT Internet also has a wide range of white papers to guide and teach the uninitiated. White Paper Review: Marketo's Marketing Metrics Guide - Must Reading. I have no axe to grind on this subject, but I do know that: Talking about ROI isn’t enough. Does Marketing Own the Pipeline? About the Author.
Pointclear
SEPTEMBER 28, 2018
This multi-use content is used in testimonial quotes, blogs, nurture messages, ebooks, hard cover books, guest websites, white papers or case studies. Podcasts produce so much potential content that each show provides a plethora of content options. Can you recognize the program personalities on the Funnel Radio Channel?
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Pointclear
JULY 31, 2012
You can read more about this in the white paper Point C: From Chaos to Kickass. In the white paper I explain this in detail, and provide a mini-case study to substantiate, the value of this step. Generating sales leads that are actually followed up by sales is a basic business process that is broken in most companies.
Pointclear
MARCH 27, 2014
A survey of B2B buyers revealed what they want to see on vendor websites: detailed contact information, case studies, white papers and articles. A survey Of 175 B2B buyers reveals what they want to see on vendor websites. Connect with Paul on Twitter: @pgillin. Connect with Allan on Twitter: @allanschoenberg By Dan McDade.'
Pointclear
JUNE 28, 2018
In a white paper called How Much Should a Lead Cost (available for the asking), I ask and answer the question as follows: “So, how much should a lead cost? I asked him what percentage of leads delivered by PointClear were considered high quality and he said 100%. I asked him how much our leads cost and he said $650.
The Pipeline
MAY 13, 2011
PointClear PD. PointClear PD. White Paper. Join the Renbor Sales Solutions LinkedIn Group. RT @BizSugar Reports of the Death of the Salesperson Are Greatly Exaggerated [link]. May 16th, 2011. RT @BizSugar Reports of the Death of the Salesperson Are Greatly Exaggerated [link]. May 16th, 2011. Trackbacks. Piet Buyck.
Pointclear
MAY 30, 2012
Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.
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