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Navigating Buying Groups: How to Identify and Conquer

Revegy

In the world of B2B sales, buying groups have become more complex and harder to navigate. Gartner tells us that buyers will only spend 17% of their evaluation time meeting with potential vendors. […]. The post Navigating Buying Groups: How to Identify and Conquer appeared first on Revegy, Inc.

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How to Build Email Marketing Lists from LinkedIn Groups?

eGrabber

Also, LinkedIn states that there are more than 2 million groups and nearly 8,000 groups are created every week. On an average, members join 7 groups; whether it is for professional growth or to learn more about topics they are passionate about. LinkedIn Groups – Goldmine for New B2B Business.

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Selling to Groups - Like a Picnic in the Park

Understanding the Sales Force

Recently, at a picnic with my family, I took note of all the guests and couldn''t help but to see the similarity between the picnic and selling to a group. This reminded me of the prospect that has a strong relationship with the incumbent vendor. As with most group sales calls, the real decision makers weren''t there.

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To Generate Pristine Data, Lock Down Your Buying Group

InsightSquared

Allowing every salesperson to define their buying group differently, and record it differently in the CRM, no longer works in ABM. You have to define your buying groups with laser precision from the top-down. Defining your buying group. Here’s how to define your buying group: Define your total addressable market (TAM).

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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How to Reengineer Your Sales Training Program

SalesFuel

The Rain Group published a few key findings on this topic. And in general, Rain Group analysts point out, the quota numbers are not easy to reach. The Rain Group found that top performers generally stay more focused than other sellers (73%). They’re often ready to decide between two or three vendors. But that’s not true.

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Using Video In Social Selling Pays Off For Sellers

SalesFuel

When researching vendors, buyers often turn to social media to research and learn more about them. These videos are often posted on a seller’s own profile or shared within a group. You can also create hyper-personal videos that are only shared to one person or a specific group at a company.