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The Adapter’s Advantage: Michael F. Schein on Creating Hype

Allego

Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. His writing has appeared in Fortune, Forbes, Inc.,

Handbook 118
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Why It’s Time to Rethink the ROI of Your Sales Training

Sales and Marketing Management

Williams is a former sales team leader who is currently the director of marketing at Practice , an applied video learning solution used to foster continuous learning cultures that increase employee competence and confidence. This article is excerpted from “The Sales Leader’s Handbook for Building a Practice-Driven Sales Team.”

Training 237
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What’s The Difference Between A Cold Call and Warm Call?

The Pipeline

Download your copy of the Objection Handling Handbook. Given that 70% or more of the market is not looking for a solution, the interruption just seems worse when they deem the message to be irrelevant. Download your copy of the Objection Handling Handbook. This is just compounded when they are usually talking about “solutions”.

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Corporate Gift Giving: A Beginner’s Guide

Zoominfo

And your marketing team is busy too—fully entrenched in holiday messaging and plans for the upcoming year. 5. Consult the company handbook. One final piece of advice—when in doubt, consult your company handbook. We have the world’s most actionable sales and marketing business database.

Handbook 160
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Corporate Gift Giving: Guidelines for Compliant Policies

Zoominfo

Your marketing team is busy too — fully entrenched in messaging and plans for the upcoming year. Gifting has long been a marketing strategy, but your company’s community is just as important as your clients and employees. Consult the Company Handbook One final piece of advice — when in doubt, consult your company handbook.

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The Complete Salesperson

The Pipeline

Specifically, direct prospecting , not indirect, not merely answering an inbound call generated by marketing. The issue is less about style and more about market view. Witness the recent B2B Sales Handbook from the folks at Autoklose.

Handbook 235
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B2B Sales Emails that Open Conversations with Executives

Sales and Marketing Management

If generating qualified leads is the burning issue on a marketing or sales leader’s mind, he or she may take a few seconds to open the email to find out whether it offers valuable information. According to the Handbook of Direct Mail by Siegfried Vogele, more than 90 percent of people “read the PS before the letter.”.