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B2B Prospecting Data Just Keeps Getting Better

Pointclear

Furthermore, two of the vendors, Harte-Hanks and HG Data, supply details about installed technology, and their fields thus run into the thousands. Employees who travel internationally (Harte-Hanks). Employees who use mobile technology (Harte-Hanks). Whether the company conducts e-commerce (ALC).

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Taking away a marketing manager’s excuses!

Pointclear

I was sitting in a meeting of marketing and operations people when I worked at Inquiry Handling Services (long ago scooped up by Harte Hanks). If you want to learn how to prove the ROI for marketing lead generation, you will. I listened to excuses about a series of initiatives we were undertaking. You’ll find a way.

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Election Day: SLMA's 50 Most Influential People in Sales Lead Management

Green Lead's B2B

The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. The list is vast and full of some fantastic peers of mine, and you can only choose 3.