Medical sales – tailoring sales to physician preferences – An STC Classic
Sales Training Connection
APRIL 14, 2013
Many factors influence the physician’s view of the ideal experience. Develop a clear picture as to why physicians would switch vendors – better patient outcome, efficiency in the OR or Lab, fear (doesn’t want to be the last one using the product), influence, ego. A Classic - '63 Corvette. ©2012 Sales Horizons, LLC.
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