A sales story – the emerging importance of positive deviants
Sales Training Connection
OCTOBER 5, 2012
Health care is a good case in point. If you are a company that is selling into one such market, the winning formula is seldom about doing a better job doing what you have been doing. An alternative approach is to seek out Positive Deviants. In the way of searching, your top performers are probably not Positive Deviants.
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