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Medical device sales – tips to leverage the power of storytelling – An STC Classic

Sales Training Connection

It is one thing to list why a customer should do business with you; it is another to be able to relate past success stories that brings that list to life. Relate details. Set the stage for the story with details that a physician can relate to. The latter is memorable and repeatable – the former is just another list of features.

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MedTech clinical staff – invite them to the sales training party

Sales Training Connection

MedTech clinical staff + sales training. They are after all first and foremost technical staff by training and experience. All that is why when MedTech companies plan their sales training initiatives, clinical staff are now being considered as part of the target audience. Check out this our sales skills training.

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MedTech sales – the declining advantage of superior technology

Sales Training Connection

Specifically, regarding, the medical technology market, the BCG report emphasizes – “MedTech companies, like all health-care operators, will be assessed on their ability to deliver value to patients and providers, rather than just superior technology. ©2014 Sales Momentum ®.

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Drive sales innovation by bottom up entrepreneurialism

Sales Training Connection

A good case in point is the health care market where the Affordable Care Act plus other social and economic trends are transforming the health care landscape. If you found this post helpful, you might want to join the conversation and subscribe to the Sales Training Connection. ©2014 Sales Momentum ®.

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Selling medical devices that are evolutionary not revolutionary

Sales Training Connection

This combination of trends is especially true in those portions of the medical device market that generate the largest profits: CRM devices, cardiology, spine-related devices, and orthopedics devices. If you found this post helpful, you might want to join the conversation and subscribe to the Sales Training Connection.

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Medical device sales – tips to leverage the power of storytelling

Sales Training Connection

It is one thing to list why a customer should do business with you; it is another to be able to relate a past success stories that brings that list to life. Relate details. Set the stage for the story with details that a physician can relate to. In a previous blog we included tips for successful story telling.

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Medical sales – transformational changes demand sales strategy shifts

Sales Training Connection

However, due to the trends in the health care industry more providers and patients are no longer demanding the latest and “greatest” a/k/a most expensive. A second trend is new medical technologies relates to the continuum of care. And, all that turned out okay for both the customers and the suppliers.