Medical device sales – tips to leverage the power of storytelling – An STC Classic
Sales Training Connection
AUGUST 16, 2013
It is one thing to list why a customer should do business with you; it is another to be able to relate past success stories that brings that list to life. Relate details. Set the stage for the story with details that a physician can relate to. The latter is memorable and repeatable – the former is just another list of features.
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