It’s One Thing To Believe – Another To Understand
The Pipeline
DECEMBER 4, 2018
I have talked a lot on this blog about the need for sales people to get past or over their product. The problem is too many sales people confuse the deliverable with what the buyer set out to achieve with said deliverable. By Tibor Shanto. Bore Them to S**t with Bits and Byte. But they don’t know about or care about your product.
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