The Pipeline

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More Information ? Better Informed

The Pipeline

Second, that there is a whole lot more information available to buyers than ever before; according to these oracles of sales, a customer can access some “20 times more data about you and your competitors than they could 5 years ago”. The second, is mistaking data with information, and information with knowledge and action.

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Customer Information – Why Protection is So Important

The Pipeline

In the sales business, we hold the key to tons of information from customers. While it may be something as simple as their name, address, and phone number, it’s amazing what can be done with that information if it gets in the wrong hands. By now, surely we’ve all heard about Target’s information compromise issue.

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The Why Of It All  

The Pipeline

While they do have more information coming at them, they lack the time to capture it all. It is not about gathering information but helping the prospect to think. Doesn’t matter the tools, the technique or anything that take the conversation away from the why of it all. The Why Of It All.

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The Real Purpose Of Discovery

The Pipeline

Not to be flippant but gathering information for yourself is not the primary purpose. There is no doubt you will get information in this process, but that should not be your goal. By Tibor Shanto. A lot of people in sales ask questions for entirely the wrong reason. See how: [link].

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People May Not Answer The Phone – But They Listen To Voicemail

The Pipeline

Communication takes many forms, and for the most part for most of our interactions with others, we accept that not only are there different ways to communicate information, and information you want to lead to specific actions. They convey way too much information and the wrong information. One Track Mind.

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“Are You Experienced?”

The Pipeline

One thing the pundits peddle, and sellers are happy to buy, is the notion that with the internet the information parity has shifted, and buyers no longer need sales people for critical product information. No arguing the amount of information available today is more than abundant, one can say overwhelming.

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Prospecting Fundamentals To Practice During Summer

The Pipeline

People with views and information others may not have or share. Smart sellers use this time to do two critical things. First, as an opportunity to speak to people who otherwise may not be accessible but count in the final decision. The second, is to practice. This is a great time to try new techniques, talk tracks, tools and more.