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The New Face-to-Face: Lead Generation Without Events

Sales Hacker

And one of them is sales and marketing having to hit the proverbial pause button on B2B events. But 7 out of 10 B2B marketers use events for lead generation. So what can sales and marketing teams do in the meantime? Social media and Zoom webinars can approximate events, but that can be hard to scale for lead generation.

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MarketJoy Hosts a Live Webinar with AAISP

MarketJoy

Discover the change in purchasing decisions with reference to different personas and lead generation channels. Join MarketJoy and AAISP for their upcoming webinar online. MarketJoy has announced a Webinar that features Larry Reeves, CEO AAISP, and Curtis Bendt, VP of customer success, Marketjoy. Get a Free Quote.

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[Webinar] How B2B Purchasing Decisions Have Changed

MarketJoy

MarketJoy hosted a live webinar with AA-ISP (American Association of Inside Sales Professionals) on 26th July 2018. You can listen to the entire webinar here: You can download the webinar deck here: ?. The post [Webinar] How B2B Purchasing Decisions Have Changed appeared first on MarketJoy. Written By.

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The Best Cold Calling Tip Is Stop Immediately (Do This Instead)

No More Cold Calling

Cold calling doesn’t differentiate your organization from the competition, nor does it result in qualified lead generation. What makes this lead generation technique so ineffective? Consider the following situations: You call someone who downloaded a whitepaper or watched a webinar. Source: Sales Benchmark Index ).

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20 of Today’s Most Recognized Inside Sales Experts Under One Roof Next Week #IS15

SBI

What I look for in any event, is to hear high-quality content – content that is fresh and informative – and to meet and network with real-life sales leaders. The one-day event is packed with presentations on topics like leadership, coaching, lead generation, and sales productivity. I’ll be there!

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Personalize Communications and Win High-Value Clients With Account-Based Marketing

Sales and Marketing Management

An essential tool for doing that deep dive to gain intelligence about the account is your inside sales team or telemarketing firm. Also, because you’re talking with many team members, you’ll be less likely to be blindsided by an unforeseen complication that can ultimately delay or kill the sale.

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How to Build a Sales and Marketing Database from Scratch

Zoominfo

Will you be building an inside sales team? Will your outside sales team use the data? Buying random lists and one-off contacts has its disadvantages: the data tends to be less accurate, and the depth and volume are generally not sufficient for a pipeline-building lead-generation strategy.