The New Face-to-Face: Lead Generation Without Events
Sales Hacker
APRIL 14, 2020
And one of them is sales and marketing having to hit the proverbial pause button on B2B events. But 7 out of 10 B2B marketers use events for lead generation. So what can sales and marketing teams do in the meantime? Social media and Zoom webinars can approximate events, but that can be hard to scale for lead generation.
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