No More Cold Calling

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How to Prevent a Submarine from Sinking

No More Cold Calling

Campbell, CLU As the Founder of Stratus Financial Partners, Frank Campbell and his team ensure consumers and businesses receive their full insurance benefits. They use the knowledge and expertise gained from 30-years of providing clients with the best insurance vehicles possible. Read about Frank on LinkedIn.

Insurance 177
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Truth Bomb: Salespeople All Look Alike to B2B Buyers

No More Cold Calling

One insurance broker, attorney, banker, or consultant? Referrals help you stand out in a sea of B2B sellers. How do B2B buyers tell one internet security company from another? One IT provider from another? One marketing platform or sales enablement app?

B2B 177
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6 Ways to Beat Lower-Priced Competitors

No More Cold Calling

Example: I prefer buying insurance from my long-time agent (whom I’ve known and liked for 25 years), rather than trying to find something cheaper on the Web. Differentiate by Personal Relationship.

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Never Say This In Sales…

No More Cold Calling

This harkens back to old insurance tactics, when an agent would deliver a policy and then ask the client to send a letter to 10 or 20 of his best friends. I bristle when I read the inaccurate information and sure-to-fail advice they give sellers about how to ask for referrals. What a disrespectful ploy. Deliver Value.

Referrals 248
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The 3 Top Industries for Social Selling with LinkedIn

No More Cold Calling

Business Services: Industries like Commercial Insurance, Commercial Real Estate, and Business Banking benefit from the long-term payoff of a LinkedIn investment. Unlike the technology business where salespeople often switch jobs every 2-3 years, professionals in these industries tend to work in one area for many decades.

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What Makes YOU So Special?

No More Cold Calling

consult with some of the nation’s top advisors and agents, broker dealers, and insurance companies on strategic marketing planning, recruiting, and the development of more effective business-growth strategies. Maribeth is also a frequent national-media contributor and international speaker. She and her firm, Red Zone Marketing, Inc.,

Referrals 234
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How to Avoid the Trash Folder

No More Cold Calling

Then there’s the real junk—offers for burial insurance, introductions to Russian beauties, discounts on Viagra, and other nonsense. If you’re sending mass emails to prospects you don’t know, don’t be surprised when you get deleted. Every day more than 20 unsolicited emails come into my Inbox.

Sage 120