article thumbnail

A Guide on Lead Nurturing

Salesmate

On the other hand, companies with an effective lead nurturing strategy generate 50% more sales at 33% lower cost! Moreover, nurtured leads experience a 23% shorter sales cycle (source – Market2Lead ). So, let’s get an insight into lead nurturing to find out how it can help you build a strong customer relationship.

article thumbnail

A Guide on Lead Nurturing

Salesmate

On the other hand, companies with an effective lead nurturing strategy generate 50% more sales at 33% lower cost! Moreover, nurtured leads experience a 23% shorter sales cycle (source – Market2Lead ). So, let’s get an insight into lead nurturing to find out how it can help you build a strong customer relationship.