B2B Lead Generation: Are You Killing the Golden Goose?
Pointclear
AUGUST 14, 2012
This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs. Something else not well understood in many marketing and sales departments is the importance of certain metrics. Yes, while the cost per so-called raw lead was $23.15, the real cost per qualified lead was 1.96
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