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B2B Lead Generation: Are You Killing the Golden Goose?

Pointclear

This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs. Leads and expected metrics are defined in carefully created and detailed program plans and lead rates are impacted (particularly in 2010) by the mix and quality of inbound dispositions.

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How to Blow $100,000 on a Lead Generation Campaign

Pointclear

Hand Raisers: We’ve found that the lead rate is inversely proportional to the number of times an individual has consumed your content. So, if someone consumes six or more pieces of content (whitepaper download, webinar sign-up, blog subscribe, etc.), it’s likely they have no authority to make decisions.

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Good Reads for B2B Marketing - 5 Buyer Behaviors Reshaping B2B Marketing

Pointclear

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Only 16 Percent of B2B Consumers Prefer Live Webinars. Live webinars have been a staple marketing tactic for B2B since the decline in trade show marketing.

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What's it take to generate leads that fuel your forecast?

Pointclear

What is a lead? Is it the person who signed up for your webinar this week? While all of these scenarios have potential, none could be called a lead. PinPoint™ Platform , our automated solution that helps manage lead generation, qualification and nurturing. At PointClear, our average associate is 50.

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On Becoming a Top Sales Expert at Top Sales World

Pointclear

Areas of specialization cover a broad spectrum of sales expertise: sales process optimization, inside sales, sales best practices, sales lead generation, sales lead management, strategic account management, and much more. Thank you!

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The Power of the Human Voice in Lead Qualification & Lead Nurturing

Pointclear

PointClear’s success doing lead generation, lead qualification and lead nurturing for our clients is grounded in proactively reaching out and connecting with prospects via a one-on-one telephone conversation. These include custom content, nurturing emails, landing pages, SEO, webinars and podcasts.

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B2B Sales Lead Management: A Bird in Hand is Worth Two in the Bush

Pointclear

Leads and expected metrics are defined in carefully created client program plans and lead rates are impacted (particularly in 2010) by the mix and quality of inbound dispositions. Qualified Rate includes leads, pipeline (specific action required by PointClear) and nurtures (qualified companies with no immediate pain/need or interest).