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JANUARY 18, 2013

This week I had the pleasure of listening in on a webinar led by a colleague of mine in B2B sales. Kendra’s webinar was on 12 tips for implementing lead generation campaigns. She began by contrasting the difference between the standard prospecting many of us do, and in creating formal lead generation campaigns.

Webinar Metrics 198

Webinar Metrics Lead Generation Campaigns Outbound 198

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AUGUST 17, 2012

Create enough sales-related activity so that you can leave the office today feeling like you DID work on activities that will lead to more revenues. Block out times in your calendar where you go full-focus on lead generation, follow-up and follow-through. Forget web-surfing, and attending to personal projects.

Hiring 195

Hiring Webinar Metrics Call-back Lead Rank 195

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JANUARY 4, 2011

The decision I made at the end of 2009 to travel North America in 2010 was made when many of my counterparts seemed to be ramping up with webinars and conference calls – sort of “hunkering down” I wanted to get out and go where the people are – meet people right where they lived. and Western Canada.

Small Business 157

Small Business Small Business Lead Rank Lead Scoring 157