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Advice to Steve, a Down-and-Almost-Out Sales Manager: Telemarket Old Leads First!

Pointclear

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. My advice to Steve is that when sales are needed in the fourth quarter, first telemarket old leads (older than 3 months), generated on products in stock.

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PowerViews with James Obermayer: Lead Management & Integrated Direct Marketing

Pointclear

Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management.

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Allstate insurance agency achieves #1 status with lead management CRM from Leads360

Velocify

To break into the market and win business, Williams deployed a several marketing tactics, including buying internet leads, search marketing, telemarketing and “feet on the street” campaigns. So Williams turned to Leads360 and its integrated lead management and sales dialer solution to drive the results he was looking for.

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Is Lead Flow to the Reps Too Slow or Gridlocked?

Pointclear

The lead generation team was doing its job, but the rules for a qualified lead were so onerous that very little was going to the salespeople. It turns out there were several stages of qualification, from two different inside telemarketing departments. Twenty-six percent of all leads are competitors, students, and prisoners.

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Wanna Win? Jump Up the Lead Quantity and Add Nurturing!

Pointclear

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. It’s way ‘old-school’ to try and kick-start sales by dramatically jumping up sales lead quantity, and then rely on the sales channel to deal with it.

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Taking away a salesperson’s excuses!

Pointclear

You can give salespeople qualified leads the majority of the time, and then you are left with the question of what to do with the unqualified leads. In most instances, you can have someone call the unqualified to get them qualified; usually a telemarketing service.

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Thank you for voting for me!

The Science and Art of Selling

Sales Lead Management Association announced the results of the voting for the Most Influential People in Sales Lead Management in 2013, and yours truly is at the second place of most votes received. The results of the voting for the Most Influential People in Sales Lead Management in 2013 are published.