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Trade Show Marketing Tips for Sales and Marketing Leaders in 2019

Sales Hacker

Trade shows provide great ways to gain new customers and strengthen relationships with existing clients. On the other hand, if not executed well, trade shows can be a cost center and a huge flop. So, how do you get the most ROI from participating at a trade show ? Make Your Trade Show Booth Stand Out.

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PowerViews with James Obermayer: Lead Management & Integrated Direct Marketing

Pointclear

Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management. Use BANT qualifiers.

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Your 2014 Marketing Budget Roadmap

SBI Growth

There are way too many budgets that include bloated dollars for things like trade shows, promotion, sponsorships and advertising. Ask yourself, how many actual real opportunities came from a trade show. The new buyer isn’t hanging out at trade shows. Make sure to include Lead Management in your budget.

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10 Ways to Generate More Quality Leads for Your Logistics Pipeline

Pipeline

Lead evaluation: not every lead is worth pursuing. The best way here is to opt for reliable logistics CRM software with lead management features. Train your reps to understand a lead’s challenge and offer solutions accordingly. Research shows 68% effectiveness in B2B demand generation.

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Marketing Cuts Have Consequences

Sales and Marketing Management

We projected how many qualified leads we needed and there was an inside telesales department of eight people that fueled the system with qualified leads, including a time frame to buy. I’ll deliver what you need, but some of the budget is committed to trade shows and a large percentage of the dollars are essentially spent.

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How automation helps nurture and manage leads

Apptivo

Use surveys to nurture leads and customers. Scale lead nurturing and lead management with Apptivo CRM. Thankfully, lead management automation has some built-in magic. But by integrating lead sources with lead management platforms, automation allows businesses to streamline lead generating activities.

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Marketing’s Wish List to the Sales Department

Pointclear

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. "So I asked the marketing manager. That sales managers stop trying to go it alone without help from Marketing.”.