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Want Better Lead Generation? Get Marketing & Sales in Line

DiscoverOrg Sales

JUNE 8, 2017

By understanding the discipline of sales enablement and how to prioritize tactics based on marketing and sales objectives, companies of all sizes can reap the rewards. Successful sales enablement starts with ensuring marketing and sales are aligned , which isn’t always easy, but pays its dividends many times over.

Lead Generation 194
Lead Generation Sales Qualified Lead Marketing Qualified Lead Lead Rank 194
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How Prospecting is Like Online Dating: 5 Mistakes Online Daters Can Teach Salespeople

DiscoverOrg Sales

NOVEMBER 4, 2016

In the same way, we’ve known salespeople, marketers, and recruiters who believe that if you reach out to enough people, you’re guaranteed to eventually get a response. And while that might hold a slim chance of small success, playing the numbers game isn’t exactly the most effective or efficient way to gather qualified leads.

Prospecting 120
Prospecting Sales Qualified Lead Cold Calling Lead Rank 120
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