No More Cold Calling

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The Phrase of the Year Is Seller Access

No More Cold Calling

Or rather, change them back —from digital marketing to relationship building. In late 2019, 61 percent of salespeople said the job was tougher than it was five years before, even though they had better sales technology and more marketing-generated leads. There is an answer to seller access. What’s old is new again.

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Don’t Confuse “Target Market” with “Ideal Client”

No More Cold Calling

Sales and marketing play different roles in lead generation. It’s not marketing’s job to identify and nurture your ideal clients, or to convert them into qualified prospects. Your marketing colleagues can certainly help. Sure, you can sit back and wait for marketing leads to fill your pipeline?