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Your Incentive or Loyalty Program Can Get Smarter

Sales and Marketing Management

Stagnant reward and loyalty programs risk more than just ROI; they erode the equity and trust in a brand that B2B buyers rely on for stability and reputation. The post Your Incentive or Loyalty Program Can Get Smarter appeared first on Sales & Marketing Management.

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Customer Engagement: The Key to Building Loyalty

Sales and Marketing Management

The post Customer Engagement: The Key to Building Loyalty appeared first on Sales & Marketing Management. Positive customer engagement can build long-lasting connections between customers and your brand. However, if you're not doing it right, customers will disengage, negatively affecting your overall revenue.

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A Strong Product Thread Builds Loyalty and Helps Box Out Competitors

Sales and Marketing Management

The post A Strong Product Thread Builds Loyalty and Helps Box Out Competitors appeared first on Sales & Marketing Management. A strong product thread not only improves overall product management, it creates consistent, revenue-driving trust in a brand. So what is a product thread, exactly?

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Make Your Sales Force Your Loyalty Program

Sales and Marketing Management

Author: John Larson A few weeks ago I was having lunch with a friend, a successful executive who has run large sales organizations for three different companies. This conversation illustrates a critical point in the creation and management of customer loyalty. In the B2B world, your sales force is actually your loyalty program.

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7 Must-Have Automated Documents for Sales Success

Learn why automating your documents is key to sales success. Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation.

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Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

Building customer loyalty has always been about gathering data. As part of go to market, loyalty initiatives include a mix of actions, such as VIP programs, product upsells, and campaigns for user-based reviews. Loyalty is one of the four building blocks that creates a core go-to-market framework for businesses.

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Why Customer Loyalty Isn’t Always About More Choices

No More Cold Calling

That’s just plain rude, and it’s certainly not how to build customer loyalty. Companies invest significant money on marketing—email campaigns, SEO, and strategies for getting found and building customer loyalty. I found the answer in this post by Mareo McCracken: “ How to Create Immediate Customer Loyalty.”

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