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Great Leads, No Business: the problem with marketing automation

Sharon Drew Morgan

Every company I called – Marketo , Eloqua , Manticore , Leadformix , Pardot - agree they have no way to manage the names they collect, other than do lead scoring, lead nurturing, or handing them over to a telemarketing group. Marketing automation people are techies who just love the idea of extracting data withwizzy technology. But they are not sales people. But these are Names.

The Pipeline ? How Marketing Can Help Sales After the Handoff

The Pipeline

Jeff is President of Manticore Technology , an Austin-based marketing automation solutions provider. Prior to joining Manticore in 2008, Jeff was VP of Market Development at Digby, and was the co-founder and CEO of Deepfile Corp. Manticore Technology. Manticore Technology. Home About The Pipeline. Contest. Free Resources. Search. 0 Subscribers. Subscribe by Email. Reply.

The Pipeline ? 7 Must-Have Lead Nurturing Recipes for B2B.

The Pipeline

The RoundTable was a complement to a great e-book recently released by Manticore Technology titled: The Lead Nurturing Cookbook , to which everyone on the panel contributed; the panel featured Ardath Albee , Brian Hansford , Craig Rosenberg , Emily Mayfield , Jeff Erramouspe , Michael Damphousse , and I. Home About The Pipeline. Contest. Free Resources. Search. 0 Subscribers. February 2012.

Can Marketing Ever Make Sales Happy?

Jill Konrath's Fresh Sales Strategies Blog

  That's why I jumped at the chance to write a chapter in Manticore 's new ebook,  "The Quintessential Marketing Automation Guide.  Of course, I don't have an opinion on this topic! It's only something I've been ranting about for 20 years.    Truth is, we can't continue like we are today in most companies.   Enough said. 

Thoughts on how the human touch impacts marketing performance

B2B Lead Blog

To put some perspective on how the human touch impacts marketing performance, I was interviewed by Christopher Doran VP, Marketing for Manticore Technology to focus on the importance of leveraging personalized outreach along with marketing automation to improve your success. Tweet. Improving marketing performance is not just about implementing the right technology (i.e. marketing automation, lead scoring, nurturing etc.); it’s also about creating a strategic process to involve people in the process of lead nurturing and qualification.