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The Science of Basic Selling Skills

Bernadette McClelland

4. Make your key objective to help the customer, not to close a sale. If most salespeople struggle with selling value or holding margin when they are in a crucial conversation, then what value would building their ‘ problem-solving skills’ give them instead of ‘overcoming objection’ training? Build rapport.

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5 Things Every Salesperson Should Know About Their Prospects, According to Advantexe Learning Solutions' CEO

Hubspot Sales

All of a sudden, you‘re not selling a product — you’re selling the capability of making sure the product is delivered on time so your prospect can deliver on time. Financial Goals and Objectives Like any business organization, your prospects have specific financial goals and objectives. Increase profit? Reduce costs?

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Do You Sell Using a “Push” or “Pull” Strategy?

The Sales Hunter

If we shift to a “pull” strategy, I feel we will have a much higher close ratio and, better yet, do it with a higher margin. Make it your objective to add 5 more questions to each sales presentation you make. I believe this approach is totally wrong, and it is the reason why more sales calls wind up going nowhere.

Strategy 241
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Strategic Salesperson vs. Tactical Salesperson

The Sales Hunter

And it can be the difference between selling at a low margin short-term and selling at a high-margin long-term. A tactical salesperson is focused on the features of what it is they sell. The objective is for you to be seen as being different from other salespeople. I believe the difference is huge!

Margin 249
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Is Cheap Price Hurting Your Sales?

The Sales Hunter

First, we’re changing how customers view and feel about the price-to-value relationship on what we sell. Second, we’re changing our sales process, because we’re working on a lower gross margin. Second point is the one of changing your sales process because of lower gross margins.

Margin 221
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Win Rate Hacks

Partners in Excellence

If I start chasing marginal deals or those driven by wishful thinking, I’m not spending my time on “my deals,” those that should be wired for me to win. We can spend a lot of time focusing on specific selling skills, for example questioning, probing, objection handling, presenting skills, closing skills.

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Top 4 Reasons Salespeople Struggle to Reach Decision Makers

Understanding the Sales Force

The Objective Management Group (OMG) Sales Candidate Assessment said that he would have difficulty calling on Senior Executives and, of course, he was struggling. And companies wonder why their sales cycles are so long, their closing percentages are so low and their margins are slip sliding away. Okay, so that''s the first incident.