Remove marketing-mix

The Pipeline

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What’s In Your Pipeline?

The Pipeline

Many mix up opportunity reviews with pipeline reviews, many meaning managers. A pipeline review looks at mix, long, mid, short; small, medium, large. The market continues to evolve without consulting us first. It is a forward looking and proactive, your battle plan, and like all battles there will be casualties.

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3 Reason to Establish and Mine The Gap – Part II

The Pipeline

You need to not only understand the objectives your market player may have and, should have. To win you need to have them look at their objectives differently, look at objectives they may not have considered for different reasons, until an expert like you throws it into the mix. Corpus of Knowledge.

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A Complete Prospecting System

The Pipeline

Some developed internally, some just use whatever is in the mix when their CRM shows up, but they have one. These three elements have proven to be consistently successful in 15 plus years, in all geographies, across various industries and markets. But most fall short of complete, leading more challenges than required when done right.

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Timing In Prospecting is a Mug’s Game

The Pipeline

This is about 10% of the market at any given time, motivated by their own drivers, they’re actively looking. Another 20% are not in the market now, but know they will need to explore soon, 12 – 18 months. They are not in the market and have to be “brought into” the market. Do you toss it back to Marketing for nurturing?

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The Building Blocks of Sales Enablement – Mike Kunkle

The Pipeline

There has been no shortage of new sales related books during COVID, the usual mixed bag, with scale. It’s a culmination of many performance levers, organized and aligned, to support a sales force in going to market as effectively as possible, to better serve its buyers and customers. By Tibor Shanto.

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Definitely The Best Day To Make Calls

The Pipeline

Add the cyclical nature of individuals, companies, markets to the mix, and it can become a crapshoot. Some years back two respected sources of data presented totally opposite stories to this question. As you can see in this video , while both were honest, their finding were total opposites. Focus and Repeat.

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Risk vs. Uncertainty

The Pipeline

Risk and certainty are not the same, but listening to the way many speak, it is easy to get the impression that even native English speakers often mix and interchange the two. An example would be ROI calculators or marketing contrived scenarios. By Tibor Shanto – tibor.shanto@sellbetter.ca.

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