Remove marketing-mix
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Direct Mail’s Lasting Impact in the Digital Era: Expert Insights (video)

Pipeliner

I talked with Mike Gunderson , a direct marketing guru, to uncover the secrets behind direct mail’s success in the digital era. Direct mail lets marketers deliver detailed information to decision-makers, leading to better decisions and conversions. Mike explained how direct mail stands out amidst digital noise.

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What’s In Your Pipeline?

The Pipeline

Many mix up opportunity reviews with pipeline reviews, many meaning managers. A pipeline review looks at mix, long, mid, short; small, medium, large. The market continues to evolve without consulting us first. As you can see in the video, you want to make sure that there are only Active Prospects in your pipeline.

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Expand Your Use of Digital Channels to Hit Quota

Sales and Marketing Management

Author: Shawn Finder Ask sales and marketing leaders what digital channels they leverage to generate leads and help their teams hit quota and you’ll likely get the same answer over and over: cold calls and emails. Video Email: ?How How many video emails do you receive each day? Video is an incredibly powerful format.

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How to Utilize Video in Your Sales Strategy

Sales and Marketing Management

Teaser: Video is a key component of the marketing mix. When marketing and sales work together to develop content and share resources that meet the needs of their customers, success is realized. Video is a key component of the marketing mix. Issue Date: 2015-07-24. Author: Matt Daly. read more

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5 Steps to Video for Demand Gen Success

Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove

How do you create video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? Tune into our webinar on June 26th with Kait Bowes, Senior Demand Generation Manager at Brightcove, and find out what we’ve learned through years of building pipeline with video.

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4 Ways Virtual Events Are Reimagining Themselves

Sales and Marketing Management

Author: Jen Smith, VP Marketing, MarketingProfs In the “Before Times” – way before the start of the COVID-19 pandemic – virtual events were often seen as lesser-than to in-person, bigger-budget events. The production quality of the virtual event are greatly enhanced and content can be dynamically mixed to make it more engaging.”.

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Podcast 191: Kristina Finseth On A Quality Over Quantity Approach In Sales

John Barrows

Our guest this week is Kristina Finseth, Growth Marketing Manager at Interseller. Kristina is a strong leader with incredible insight due to her diverse marketing and sales background, and her Outbound FIRE Framework has been spreading rapidly through the sales community and making an impact. Follow the podcast: Subscribe on iTunes.