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MAY 15, 2014

I had a chance to catch up with best-selling author and modern marketing expert Jay Baer who has been the host of the IBM Smarter Commerce Global Summit 2014 Tampa this week. JB: In their zeal to embrace content marketing, many brands are creating content that is wholly self-referential. LR: What’s next in social?

Buyer 200

Buyer Lead Rank Lead Scoring B2C 200

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OCTOBER 24, 2014

As soon as Monday, you (yes, you and your mid-market or SMB company) can sign up for the Beta offering of IBM ® Watson™ Analytics. This cloud-based service could help your team sort through the layers of data your company has compiled from marketing, sales, HR, and elsewhere. There is a premium version for bigger capabilities.

Analytics 221

Analytics Analysis Compensation Data 221

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NOVEMBER 9, 2016

It was a coincidence that INBOUND, a large annual marketing conference - started on election day this year. The night before the 2016 Presidential election, Gary Vaynerchuk, business mogul, investor, author, and top keynote speaker gave a keynote at INBOUND. By the time the keynote began at 6PM, voting had been going on all day.

Inbound 204

Inbound Conference Marketing B2B 204

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JANUARY 11, 2013

The outlook for small-and -medium-sized (SMB) businesses includes a lot of looking toward cloud computing and improved analytics, according to Ed Abrams, IBM’s VP Marketing and Strategy for SMBs. So many new cloud-based tools have not only come to market, but many are tried-and-true now. They want to be where their customers are.

Coremetrics 238

Coremetrics Analytics Trends Outbound 238

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AUGUST 19, 2013

If you are one of these companies, and have NOT embraced the idea that people are looking for your services on the web before you even know of them, it is time to learn more about what an Inbound Marketing effort could do along with the great Outbound work you are already doing. [I''ll Look for additional posts in the weeks to come.].

Inbound 201

Inbound Outbound Inside Sales Lead Rank 201

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JANUARY 29, 2013

In a bigger organization, a marketing team might have specific customer reference team members who focus solely on building up a reference library and referral program. In many SMBs and mid-market companies, often the strategy to ask happy customers for referrals just does not happen. Does your marketing department oversee this?

Referrals 263

Referrals InsideView Outbound LinkedIn 263

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MARCH 26, 2013

It went on to say that many midsize businesses still rely on traditional, non-integrated customer management, sales tracking or marketing systems. Create a visual representation or flow chart of data from marketing to sales to operations. An Experian study found that 23% of data in a company’s database is incomplete or inaccurate.

CRM 235

CRM Guidelines Data Compensation 235

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JULY 18, 2012

Today let’s talk from a marketer’s point of view. Disclosure: since I represent sales, not marketing, this is my interpretation of what a marketer would say.) Most marketers and sellers will agree that your company website is the hub location from where everything else spins off of. It will all tie into sales shortly.

Top of Funnel 192

Top of Funnel Pipeline Funnel Travel 192

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MARCH 26, 2014

In order to find the right buyers and interact with them you need to firmly understand the market niche that you are going after and who your buyers are. Understanding Your Target Market . If they represent an untapped market niche, you could certainly look for more companies like them in the same industry / niche.

Prospecting 254

Prospecting Ideal Customer Profile Lead Rank Lead Scoring 254

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SEPTEMBER 6, 2012

Meeting and listening to Guy Kawasaki here at the IBM Smarter Commerce Global Summit for mid-market and enterprise companies is like coming full circle. Mid-market organizations, somewhat resistant or reluctant to further explore social selling have a huge opportunity ahead of them. - Holy Kaw! Achieve Trustworthiness. -

Influencer 187

Influencer Case Study Enterprise Enterprise 187

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MAY 28, 2013

For midsize companies there was no shortage of ideas, examples, and tools to help any company improve marketing, sales, and procurement. Six ideas I found to be most helpful for smaller and mid-market companies: Multiple Ways to Learn. Marketing Study Update. I was glad that my favorite, Cookies , was the winner.

Company 208

Company Film Study Lead Rank 208

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DECEMBER 18, 2014

Expand market niche (70%). When it comes to innovation (one of my interests within growing companies), it was interesting to see these statistics among the participant mid-market companies: 53% use cloud computing. What are your business predictions for mid-market in 2015? Operations (87%). New products (76%). participated.

Hiring 198

Hiring Wireless Policies Travel 198

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NOVEMBER 28, 2014

Although I write about new trends and social platforms – and really love what I’m seeing with technology reaching mid-market and SMB companies – it’s important to realize that selling socially is not a new concept. We have been doing it for hundreds of years. Do some experimenting with search.

Apparel 240

Apparel Trade Show Ideal Customer Profile Google 240

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MAY 27, 2013

If you haven’t already had amazing things happen by being online, you will see how you can be blown away by the prospects, former customers, and soon-to-be-strategic partners just waiting for you to define yourself, your market niche, and the value you add to doing business with others. Gain Insight.

Inside Sales 230

Inside Sales Trade Show Ideal Customer Profile Telecommunications 230

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FEBRUARY 12, 2013

Working with and talking to many SMB and smaller mid-market companies in the past year, what is certain is the uncertainty some folks have around social selling for business-to-business (B2B) companies. 1) They feel they don’t have the time to “add” social strategies to their sales and marketing repertoire.

Social Selling 236

Social Selling Webinar Metrics Retail Outbound 236

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NOVEMBER 26, 2013

Your profile can serve as inbound marketing for you – in other words, the key words and phrases you use in your profile are all searchable. It is a simple way to learn more about your target markets and about specific individuals in those markets. Are you Ready for the 30 Day Challenge?

LinkedIn 226

LinkedIn Trade Show Ideal Customer Profile Lead Rank 226

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MAY 23, 2012

Recently I spoke to Ron Kline, Director of Marketing for IBM’s Midmarket Division. Ron reminded me of the Chief Marketing Officer global study that was compiled after interviewing 1,700 CMOs about many of the issues the Smarter Commerce program works to tackle: How the social ecosystem can work well to support retail organizations.

Loyalty 201

Loyalty Retail Customer Lead Rank 201

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JANUARY 16, 2017

Almost three years ago, I was named to a list of Top Social Sales Influencers – I came in at #12 on the list which had been researched by an influencer marketing agency for an up and coming sales tech tool company, KiteDesk.

Influencer 120

Influencer Research Sales Tools 120

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SEPTEMBER 15, 2014

This week thousands of content creators are getting together in Boston to hear about how inbound marketing has developed over the past year in a big event called INBOUND 2014. Initially for customers of Hubspot, the INBOUND event now attracts thousands of marketers, sales leaders, and business builders from around the world.

Hubspot 186

Hubspot Inbound Ideal Customer Profile Buyer 186

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APRIL 7, 2016

If you were a buyer you got in line to find someone to help you learn enough about a new product or service on the market so you could make a “sound” decision – especially if it was a business transaction where it is businesses selling to other businesses. Years ago sales owned the conversation.

Buyer 148

Buyer Conversion Marketing Sales Tools 148

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AUGUST 14, 2012

When it comes to integrating online and social activities into their marketing and sales strategies it seems like there are two camps – those that “get it” and those who will wait till there is more “proof” that social selling actually works. Are you utilizing these basic ideas with your sales and marketing teams?

Social Media 233

Social Media B2B Strategy Media 233

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SEPTEMBER 26, 2016

When you are in professional, B2B sales and go to a lot of business conferences you see a lot of trade show booths and marketing tables. These tables and booths typically have large monitors or big screen displays with whatever SaaS sales tool that booth is promoting.

Trade Show 120

Trade Show Conference Promotion B2B 120

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APRIL 14, 2014

When it comes to selling, you must have these things in place: Understanding of exactly who your target market is – where you and your company do their best work. Contacts and connections in that target market. Referrals to those in your target market.

Inside Sales 199

Inside Sales Hiring Referrals Twitter 199

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OCTOBER 25, 2016

At the CEB Sales and Marketing Summit many dimensions and directions of growing revenues were discussed, as was roadblocks to seller success.

Revenue 120

Revenue Sales Marketing B2B 120

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SEPTEMBER 13, 2012

Buyers don’t just want a more personalized approach – they really are beginning to demand that from marketing and sales. Big Data’s Time has Arrived to Help Marketers. Can the Fortune 1000 examples really translate to mom & pop, as well as the millions of SMBs and small mid-market companies?

Company 192

Company Customer Conference Twitter 192

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JANUARY 27, 2014

subscribe to Selling Power or Sales & Marketing Management. offer a new service which your market wants. subscribe to Selling Power or Sales & Marketing Management. offer a new service which your market wants. bookmark a sales blog and read regularly. sign up for RSS feeds for sales sites, blogs, or podcasts.

Lead Rank 281

Lead Rank Lead Scoring Hiring Ideal Customer Profile 281

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OCTOBER 4, 2013

They went to 380 participants (more marketing than sales roles responded, and 65% B2B companies). Why does marketing have a different understanding of the sales organization than sales does? They do one of the nicest jobs of creating a no-cost, welcoming community on behalf of marketing and on some sales topics.

Sales Enablement 219

Sales Enablement Hiring Survey Lead Rank 219

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APRIL 30, 2013

There are SMB and mid-market sales organizations who have not embraced a cloud-based, customer relationship management system, better known as CRM or SCRM. Now there are very capable CRM products on the market that are extremely low cost – even free for micro businesses. COMPLICATIONS. A tool is nothing but a tool without a process.

CRM 291

CRM Revenue SugarCRM System 291

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FEBRUARY 10, 2014

I had the honor and pleasure of being a panelist, along with two of my favorite sales and marketing experts, Nancy Nardin of Smart Selling Tools and Matt Heinz of Heinz Marketing. Recently a panel discussed 9 of the top sales myths in business-to-business selling.

B2B 240

B2B Hiring Webinar Metrics Lead Rank 240

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FEBRUARY 5, 2013

At the end of January, B2B Sales and Marketing Influencer Craig Rosenberg posted a first ever, annual ranking of Inside Sales Influencers for 2013 on the Radius Intelligence blog. Craig based the list on Kred scores – something I was not even familiar with until I saw this list – drawn from Twitter engagement.

Lead Rank 224

Lead Rank Lead Scoring Inside Sales Influencer 224

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AUGUST 16, 2013

This week, Inbound Marketing Experts HubSpot came out with their list of 25 Helpful Sales Blogs You Don’t Want to Miss Out on. Follow some of my colleagues through their Twitter handles or via their blogs and you’ll be near some of the best B2B sales advice you can get. Oh, and there is no cost. You gotta like that.

Resources 182

Resources B2B Webinar Metrics Lead Rank 182

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JANUARY 28, 2014

I’m looking forward to seeing how the world’s largest provider of technology services navigates the Watson team toward solving the millions of data puzzles in the business world to support small and mid-market business growth through understanding customer and prospective customer data. How about building an app with help from Watson?

Data 208

Data Health Care Retail Lead Rank 208

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JANUARY 14, 2013

When I talk about how an online document can “work for you” I mean that it is a lot like inbound marketing – it is a way for you to promote your awesome self, your incredible products, services, and company without interacting (yet). It is a professional representation of you to get others interested in wanting to connect.

Ideal Customer Profile 203

Ideal Customer Profile LinkedIn Outbound Inbound 203

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AUGUST 26, 2014

94% of digital marketing professionals surveyed agreed that personalization is “critical to current and future success” according to an eConsultancy study. As social business author and speaker Jay Baer says, “The difference between helping and selling is just two letters – but those letters make all the difference.”. But where to start?

B2B 232

B2B Revenue B2C Ideal Customer Profile 232

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SEPTEMBER 2, 2014

You could not have been in New England this summer without hearing about the big Market Basket grocery chain and all of the turmoil when the board of directors fired their current president, Arthur T Demoulas. The company hemorrhaged money and finally Artie T was brought back in a buyout to lead Market Basket now and into the future.

Lead Rank 200

Lead Rank Lead Scoring Leads Marketing Qualified Lead 200

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SEPTEMBER 5, 2013

View the video or you can read the transcript below: Biggest lesson I’ve learned is the importance of rhythm and cadence in our sales and marketing efforts –. We have incorporated this into our marketing and sales –. Marketing Rhythm and Publishing. We are a content shop and put out a ton of valuable content.

Lead Rank 233

Lead Rank Lead Scoring Webinar Metrics Referrals 233

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JANUARY 15, 2013

I like it because it is divided up into sections: Content Marketing & Thought Leadership. Marketing Automation Becomes a Necessity. The piece – 2013 Make or Break Predictions from the Top Sales Influencers Online was just released yesterday. Sales Team Shake-Ups: Fewer Field Reps, More Inside Sales.

Influencer 215

Influencer Social Media Outbound Twitter 215