Marketing Marketo Media White Paper 
The ROI Guy
MARCH 24, 2013
Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Short attention span theater – The typical white paper is just too long.
Pointclear
MARCH 19, 2018
The director of marketing, 20 years into her career, was confronted with a bewildering cornucopia of reports, making her heretofore creative life difficult. She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics. It wasn’t an easy conversation.
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LeadBoxer
NOVEMBER 29, 2020
An AI-empowered sales tool can gather intelligence about the individuals and accounts actively engaging with your brand’s site or social media. Your sales reps don’t have to guess which email or white paper leads are most interested in receiving. SharpSpring is a tool that benefits your marketing and sales departments.
Pointclear
MAY 30, 2012
Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.
LeadBoxer
AUGUST 15, 2020
If you spend more of your time scouring the internet for leads than actually closing deals, consider adding lead capture pages to your marketing strategy. A lead capture page is an essential component of an inbound marketing strategy. Karta Source Karta was designed as the most complete marketing and sales solution on the market.
Mindtickle
APRIL 21, 2022
Sales and marketing? Tony : And I think to optimize outcomes and meet or exceed sales targets, sales and marketing teams need to be in constant communication and strongly aligned on their end goals. Tony : Today’s guest has an intimate awareness of the need for alignment between sales and marketing teams. Absolutely.
Salesmate
JUNE 5, 2020
Your prospect contacted you on social media or fill up their contact information on your website form. 80% of marketers using automation software generate increased leads and 77% convert more of those leads. Many modern businesses use inbound marketing or outbound marketing for attracting their customers. – Marketo.
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