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Why Marketing Management Must Master Deep Digital Analytics

Pointclear

The director of marketing, 20 years into her career, was confronted with a bewildering cornucopia of reports, making her heretofore creative life difficult. She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics. It wasn’t an easy conversation.

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Lead Capture Pages 101: Importance, Strategies, and Software

LeadBoxer

If you spend more of your time scouring the internet for leads than actually closing deals, consider adding lead capture pages to your marketing strategy. With the right software and strategies, you can get a lead capture page up, running, and working for your business in no time. What is a Lead Capture Page?

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3 Ways AI Empowers Sales Enablement & 10 Sales AI Tools to Help

LeadBoxer

This guide takes a deep dive into what sales AI is, how it aids your team’s success and 10 of the best software options for the job. Gone are the days of having to search databases for possible leads, manually creating profiles in customer relations management (CRM) software, and deciding who to call or email first. Nurturing Leads.

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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

Pointclear

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

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Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance

The ROI Guy

Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. During the quarter, Alinean also expanded its partner community to include leading IT publisher IDG, and leading marketing automation firm Marketo. "As

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Hitting Targets Through Marketing and Sales Alignment with Chris Lynch

Mindtickle

Sales and marketing? Tony : And I think to optimize outcomes and meet or exceed sales targets, sales and marketing teams need to be in constant communication and strongly aligned on their end goals. Tony : Today’s guest has an intimate awareness of the need for alignment between sales and marketing teams. Absolutely.

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How to attract hot leads to your sales pipeline?

Salesmate

80% of marketers using automation software generate increased leads and 77% convert more of those leads. Many modern businesses use inbound marketing or outbound marketing for attracting their customers. Inbound marketing involves. – Marketo. Qualification of the prospects. – APSIS International.

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