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Busting Myths About Corporate Cruise Meeting and Events

Sales and Marketing Management

There are a lot of mistaken concepts about holding meetings and other corporate events on cruise ships. The post Busting Myths About Corporate Cruise Meeting and Events appeared first on Sales & Marketing Management. Here's your chance to get the truth.

Meeting 297
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Zoom Into The Future of 3d Virtual Meetings

Sales and Marketing Management

You arrive for your meeting, and the customer ushers you in. The post Zoom Into The Future of 3d Virtual Meetings appeared first on Sales & Marketing Management. The post Zoom Into The Future of 3d Virtual Meetings appeared first on Sales & Marketing Management.

Meeting 317
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My Latest on Using Email to Book New Meetings

Understanding the Sales Force

Using email to book new meetings sounds awesome. After I moved all of the legitimate and very illegitimate emails into trash, I identified 26 emails – all from yesterday – that were cold solicitations from BDRs, account managers, customer service reps, marketing reps, and even CEOs. The writing is cringy awful.

Meeting 193
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3 Non-Obvious Meeting Strategies to Drive Inclusion

Sales and Marketing Management

A meeting is a snapshot of culture. If meetings are inclusive, it is likely that the culture is inclusive. The post 3 Non-Obvious Meeting Strategies to Drive Inclusion appeared first on Sales & Marketing Management.

Meeting 177
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships.

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Why CMOs Need Impactful Storytelling in Board Meetings

SBI Growth

Driving impact as a marketing leader is often not as easily quantifiable as compared to Sales, making it all the more important for marketing leaders to tell a compelling story when presenting to the Board.

Meeting 194
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How Fractional Executives Meet Revenue Targets During Recessions

Sales and Marketing Management

The post How Fractional Executives Meet Revenue Targets During Recessions appeared first on Sales & Marketing Management. Everyone's talking about fractional executives. Here's a look at the pros and cons and how to make the most of fractional executive hires.

Revenue 156
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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

More meetings. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Longer sales cycles. Increasingly discerning buyers. Intensifying competition. Economic uncertainty. Thankfully, there’s an answer.

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100 Pipeline Plays: The Modern Sales Playbook

Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year. For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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Salesforce’s 8th State of Marketing Report

Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report.

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Delivering a More Human Marketing Experience

Well, you have to meet your customers in real life. So, send marketing that engages the senses. Send marketing that creates an experience, because experiences are what make brands memorable. Send marketing that creates an experience, because experiences are what make brands memorable.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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Roadblocks to Delivering a Competitive Buying Experience

Trying to communicate the value of their solution in a way that meets buyers’ wants, needs, and expectations, all while meeting their own goals and those of their organization, can sometimes seem nearly impossible. For a buyer-facing team, the struggle is also real. Our research uncovered five key insights into what you can do today.

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Intent Signal Data 101

That means B2B marketers miss out on 85% of a buyer’s journey! How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? Which type of intent data is best for meeting specific goals? Intent signal data can help. What exactly is first-party, second-party and third-party data?