Allego

OCTOBER 9, 2020

In this episode, launch training specialist Courtney Ness shares her experience as a commercial biotech and pharmaceutical trainer. Learn how you can adapt to remote selling, develop a virtual presence, and proactively set your company apart. In the biotechnology and pharmaceutical realm, product launches can move rapidly.

Pharmaceuticals 71

Pharmaceuticals Face-to-face Biotechnology Journal 71

Partners in Excellence

OCTOBER 5, 2021

Perhaps the biggest thing that impacts our performance is we don’t know who our customer, we define our ideal customer in such vague terms that we waste a lot of time and brand equity on customers that we should never be selling to. We don’t deal in commodity buying/selling. A phone number? A LinkedIn ID?

Ideal Customer Profile 109

Ideal Customer Profile Customer Pharmaceuticals Microsoft 109

Sales and Marketing Management

MARCH 8, 2018

That said, it’s more than just having a challenging job, it’s also about improving selling skills that reps need to succeed. “To Nelson recently leveraged the 4-Drive Model with a global pharmaceutical firm in revamping its sales incentive trips. 4: Define and Defend. “But Applying the 4-Drive Model.

Incentives 198

Incentives Incentive Lead Rank Pharmaceuticals 198

Sales Training Connection

AUGUST 27, 2014

The medical device market faces transformational market challenges – decision criteria shifting from clinical to economic, decision-making moving from local hospitals to IDNs, the rise of GPOs, and the dramatic impact of new governmental regulations. Consultative selling skills. A Classic – ’63 Corvette.

Health Care 82

Health Care Pharmaceuticals Territories Selling Skills 82

SBI

JUNE 4, 2014

Every two weeks, I interview an executive from a top sales and marketing solutions company. What problem/s are you solving for sales and/or marketing organizations? It’s important to focus on changing the current approach to reinforcing selling skills and new product knowledge. Nancy: What does Qstream do?

Up-Sell 139

Up-Sell Revenue Closing Decision Maker 139

SBI

JUNE 3, 2014

Every two weeks, I interview an executive from a top sales and marketing solutions company. What problem/s are you solving for sales and/or marketing organizations? It’s important to focus on changing the current approach to reinforcing selling skills and new product knowledge. Nancy: What does Qstream do?

Up-Sell 57

Up-Sell Revenue Closing Buying Cycle 57

Mindtickle

APRIL 22, 2022

Industries including pharmaceuticals, retail, and technology are particularly heavy users of role-plays. Pitch practice and marketing messaging : Reps’ messaging needs to be on point during pitches — every single time. At many organizations, role-plays and practice are focused on improving verbal selling skills.

Closing 52

Closing Exercises Pharmaceuticals Analysis 52