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How to Manage Expectations Around Marketing Vanity Metrics

Zoominfo

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Twitter followers.

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Top 20 Sales & Marketing Vendors to Follow on Twitter @Dreamforce ’14

SBI

More than 1400 sessions, more than 350 exhibitors, 18 keynotes, 20 parties, 2 rock concerts, and 5 opportunities to help charities on site, there is perhaps no bigger event for sales and marketers. Act-On Software. Integrate your CRM, webinar management and more, most with one click. ActonSoftware. Act-On ToolSkool. Aventioninc.

Vendor 139
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5 Fast Tips for Stretched Small Business Marketing Managers

Zoominfo

You manage a small business and its marketing. Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. What is small business marketing? The goal of small business marketing is to attract leads to your business. How to Grow Your Small Business with Marketing.

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6 Reasons Why Duplicates in Your CRM/Marketing Automation Platform May Cost You a Fortune

Sales and Marketing Management

Henry Staggers, a CRM specialist at Best Essays, recently noted: “Duplicates are multiple entries for the same person or organization in your marketing and CRM automation software. Most marketers don’t discover the duplicate problem before they breach the allowed database limit”. How Does It Happen?

CRM 149
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Best Lead Gen Media Software

The Digital Sales Institute

Lead gen media software is now an important tool in digital selling, Lead generation tools don’t only gather and generate leads. If you’re like 34% of modern marketers, it’s one of the most challenging tasks. Tools for lead generation comprise software meant to aid in capturing leads. Keep on reading.

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How to Manage Expectations Around Marketing Vanity Metrics

Zoominfo

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Let’s jump right in!

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The Problem with Inbound Leads - A Sales Rep's Perspective (& Solution)

Pointclear

So, when marketing sent me the new inbound leads, I naturally got excited. What Was Wrong with Marketing''s Inbound Leads. I''m changing the facts of the story slightly to avoid scapegoating the responsible marketing team). The leads came from a webinar. The webinar was called, "The Future of Social Media."

Inbound 262