Sales and Marketing Management
MAY 3, 2023
Whether blogging is an appropriate marketing tool for your business requires you to consider the pros and cons and decide if the former outweigh the latter. The post The Benefits and Pitfalls of Using a Blog as a Marketing Tool appeared first on Sales & Marketing Management.
SMEI
JANUARY 16, 2024
What is a GPT and how can it enhance my sales and marketing productivity? In essence, GPT can significantly enhance your productivity as a sales and marketing professional by automating routine tasks, assisting in creative processes, facilitating learning, and providing support in various professional scenarios.
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Sales and Marketing Management
JULY 17, 2023
As AI continues to evolve, we expect to see even more innovative and powerful tools emerge to help marketers improve their results. The post Embrace AI to Elevate Your Marketing Game appeared first on Sales & Marketing Management. Artificial intelligence isn't coming for our jobs.
Sales and Marketing Management
MARCH 10, 2022
Here are three new tools every sales manager and CMO should be considering. The post Embracing Hybrid Sales with New Digital Tools appeared first on Sales & Marketing Management.
Advertiser: ZoomInfo
The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. And yet only 43% of marketers are completely satisfied with the quality of their data. But none of this is possible without the most important element of a successful ABM program: good data.
SocialSellinator
OCTOBER 18, 2022
Have you ever wondered what inbound marketing is? In this article, we’ll look at what inbound marketing is, why it’s important, and what 6 key elements you need to include in your inbound marketing plan. Inbound Marketing Plan - What Is It? Now that we’ve answered the question, “what is inbound marketing?”
Sales and Marketing Management
NOVEMBER 8, 2022
You can use unconscious bias as a tool to help you negotiate. The post Unconscious Bias as a Tool in Negotiations appeared first on Sales & Marketing Management. It could make the difference between making a deal and not making one.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Advertiser: ZoomInfo
It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
Advertiser: ZoomInfo
With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. Businesses are looking to hire quickly, but they face a disjointed market. As the New York Times observed, “It’s a weird moment for the American economy.”
Speaker: Steve Benson, Founder and CEO, Badger Maps
To enable your team to perform at its best and increase sales efficiency, it’s important that you give them the training, knowledge and tools that they need to be successful. You can manage activities and processes but people need to be guided to reach their full potential. This means coaching.
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Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.
Advertiser: ZoomInfo
When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. However, you might be able to squeeze more value from the tools and processes you’re already using. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!
Speaker: Megan Sangha and Amit Pande, Wrike Team
Digital marketing today looks very different from last year, and changes will only continue. As marketers are consistently pressured to face more unknowns and do more with less, many marketing leaders are sharpening their focus on agility and asking some tough but critical questions: Are we as agile as we should be?
Speaker: Brian Massey, Founder of Conversion Sciences LLC
We're going to cover a lot of very important ground for digital marketers and business owners. The tools optimizers use to increase conversion rates. Brian Massey will show you how data gathering during design will ensure your campaigns have high conversion rates and fast ROI on your spend. Data you already have but aren't using.
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