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JANUARY 15, 2013

Social Media: Selling Gets Social. I like it because it is divided up into sections: Content Marketing & Thought Leadership. Sales Team Shake-Ups: Fewer Field Reps, More Inside Sales. Marketing Automation Becomes a Necessity. Why 2013 Will be the Year of the Buyer. Value-Creation, Benchmarking, and More.

Influencer 215

Influencer Social Media Outbound Twitter 215

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APRIL 3, 2013

Successful businessman turned social media speaker and world traveler Peter Shankman has spoken about this in his talks. Here are 30 of the best to choose from. Master the most confusing words. Do you know how to spell them AND use them correctly when you write? We need to be smarter. See a post of his on job applicants.

Face-to-face 238

Face-to-face Social Media Travel Outbound 238

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OCTOBER 24, 2012

Today I am part of a group of speakers on the Social Media Mastery Tour here in New England. logo courtesy of LinkedIn. I’ll be speaking about how LinkedIn – one of my favorite tools – can support your business building efforts to grow sales.

LinkedIn 188

LinkedIn Ideal Customer Profile Inbound Social Media 188

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MAY 15, 2014

Jay was an early adopter of social media - an early explainer, and now is a highly respected marketing and social expert in addition to being a pretty darned good emcee. Jay hosted last year and really brought value to the conversations. I believe it is because he lives what he talks about and is very genuine.

Buyer 200

Buyer Lead Rank Lead Scoring B2C 200

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NOVEMBER 22, 2013

In the midmarket, there are big hurdles, with lack of a cohesive social media plan being a big one (65% of respondents said this), better understanding of ROI from these efforts needed, and many competing priorities and initiatives going on. Creating Engaging Customer Experiences.

Study 216

Study Influencer Lead Rank Lead Scoring 216

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APRIL 19, 2013

In my case, I am feeling bad for people I don’t know, and my mind is working overtime with all sorts of stressful feelings due to media reporting and social networks. Know that you are not doing the company any good with eyes glazed and your mind elsewhere. When I turn them off, I can get work accomplished.

How To 237

How To Outbound Engineering B2B 237

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NOVEMBER 6, 2012

He was the 24th pick in the 2005 NFL Draft instead of one of the top few picks the media talked about. . ” He went on to say that he was blessed with a “hard work ethic” Aaron Rodgers talked about being an underdog who became MVP. Many doubted his success not just in the NFL, but even in college.

Outbound 208

Outbound Influencer Sales Leadership Lead Management 208

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AUGUST 29, 2012

Her session had practical, simple tips about how to work well with media and what not to do. I heard the parties were a lot of fun. Laura Fitton’s presentation on PR could help anyone grow their visibility. It’s great that Laura is Hubspot’s Evangelist. Not many people can pull off that title, but she does it well.

Inbound 184

Inbound Hubspot Marketing eBook 184

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AUGUST 9, 2013

For me, that would be my social CRM platform because as I add partners, all of their social media is pulled into their record. Create ONE list in one place that will be the best from here on out. Think about who is missing?

Referrals 223

Referrals Networking Lead Rank Lead Scoring 223

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JULY 31, 2012

Just like in social media, you want to listen more than you talk. Think of a few more questions to ask the person you are talking to next time you engage in conversation. The more questions you ask, the more they are talking, and the less YOU are talking. This is a great thing in sales. Ask for clarification.

Scale 210

Scale Retail Social Media Intent 210

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NOVEMBER 20, 2013

3 Underutilized B2B Sales Strategies in Social Media. . We’ll continue to ruminate, debate and discuss the exact value of social selling – in the meantime, I have more notices of prospects opening emails I sent, and my daily LinkedIn email to read showing me trigger events to follow-up on – so I’ll get back to you soon.

Lead Rank 228

Lead Rank Lead Scoring Social Selling Twitter 228

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APRIL 30, 2013

The “S” stands for social, and indicates that a CRM system has the capability to interact with and bring in social media content right into customer and prospect records. There are SMB and mid-market sales organizations who have not embraced a cloud-based, customer relationship management system, better known as CRM or SCRM.

CRM 291

CRM Revenue SugarCRM System 291

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SEPTEMBER 20, 2012

It was still too long, it’s just that instead of telling and telling and telling, showman Marc Benioff (and his minions) had a much nicer multi-media experience. Mark Benioff’s Keynote kickoff is always long and over done, but this year, with strong, professional video and live demos it was actually enjoyable.

Webinar Metrics 165

Webinar Metrics Vendor Education Territories 165

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JULY 23, 2013

I couldn’t believe my eyes when I read Bob Prince Alo’s insightful account of what Watson, IBM’s supercomputer (and media darling) is up to in putting this mega circuitry to good use – especially in the medical field and in business. Stop the presses!

Lead Rank 178

Lead Rank Lead Scoring Quota Customer Service 178

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APRIL 6, 2011

Feel Like a Social Media Toddler? Are you a little wobbly with your social media strategy? The business owner just now getting into her first social media experience – but has years of writing background is most likely to do better than the biz owner with very little writing background. Consulting. Steve Waterhouse.

Social Media 158

Social Media Lead Rank Lead Scoring Media 158

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DECEMBER 23, 2013

We use Hubspot so I get a “Social Media Notification” twice a day showing me who in my world (prospects, partners, industry counterparts, and clients) has interacted with us through social channels so it is easy to quickly respond, thank, or just see the activity. There is an easier way now – all leads in CRM.

InsideView 238

InsideView Compensation Inbound Lead Rank 238

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FEBRUARY 2, 2015

The NFL has a media circus happening to make sure you are engaged in the biggest event in America. If there was no discussion, articles, videos, controversies – and then game day just happened two weeks later, it would be less exciting. Some people would not watch. Why do I say biggest?

Prospecting 120

Prospecting Lead Rank Lead Scoring Ideal Customer Profile 120

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JUNE 26, 2012

As more and more of your customers are spending time involved in social media, you too need to build your midmarket company brand. No longer can it be ignored that buyers are searching online for solutions long before they find out who you are.

B2B 183

B2B Lead Rank Lead Scoring Hiring 183

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FEBRUARY 11, 2013

Look under the “news” or “media” section for their latest press releases and news that others are saying about the company. Find 3 things out about the person or their company you are calling before picking up the phone. You can do this with a very quick web search – at least to their website.

Inside Sales 216

Inside Sales Health Care Decision Maker Insurance 216

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JULY 17, 2013

Be interesting in every human connection – email, voice mail, social media, and live. Data is the doctor – analyze your data for better sales results. Utilize technology but separate tools from toys. People do not want canned conversation. It was a very full day with lots of tips and ideas which I’ll be sharing in more detail soon.

Hiring 192

Hiring B2B Video Lead Rank 192

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APRIL 27, 2012

You can immediately see if they are public or private, if they use video, social media, and how current and relevant they are. A look at someone’s website gives you an idea of company size, professionalism, strategy, and often mission, vision, and values.

Prospecting 212

Prospecting Lead Rank Lead Scoring Cold Calling 212

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APRIL 27, 2012

You can immediately see if they are public or private, if they use video, social media, and how current and relevant they are. A look at someone’s website gives you an idea of company size, professionalism, strategy, and often mission, vision, and values.

Prospecting 212

Prospecting Lead Rank Lead Scoring Cold Calling 212

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APRIL 24, 2010

How Do You Manage Social Media and Projects? Whether you are a small business owner or in management or an individual contributor, chances are you are going crazy managing (or trying to manage) many social media accounts. Miles wondered if I turn away from any social media or participation in certain groups or sites. Consulting.

Social Media 120

Social Media Lead Rank Lead Scoring Media 120

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OCTOBER 3, 2010

It is very exciting to know that in 11 days I’ll be at Blogworld and Social Media Business Summit in Vegas. Currently combing through the many sessions, I’m as focused as ever to see best practices on how small and medium sized businesses can grow revenues through social media.

Lead Rank 120

Lead Rank Lead Scoring Social Media Top of Funnel 120

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DECEMBER 16, 2011

.” Market Implications: “ROI, measurable business value and budget justification for social projects are quickly becoming unavoidable topics for many organizations, particularly in more social-adopted industries such as high tech, media, retail and travel. Anyways, thanks for sharing! That is important.

Lead Rank 172

Lead Rank Lead Scoring CRM Top of Funnel 172

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MARCH 24, 2011

I first saw Gary Vaynerchuk in person in the college town of Bellingham, WA, where a couple hundred people showed up (in the town’s nicest old theater) to learn more about social media, and this guy known as GaryVee on Twitter. He is a media darling who seems to captivate those that hear him. Gary Vaynerchuk, who imigrated to the U.S.

Lead Rank 131

Lead Rank Lead Scoring Social Media Media 131

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JUNE 28, 2012

Social Media Today – talks about the social customer in engaging posts. Focus is a fantastic place to get many good sales, marketing, social media, and brand-building answers to a single question that you can ask, or you can see what others have asked.

Resources 170

Resources B2B Social Media Twitter 170

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NOVEMBER 29, 2012

The ideas Zig talks about work on Twitter, in social media, and with all generations. If you are not inspired and jazzed about what you are working on, why do it? Thanks, Zig, for that most important lesson that shaped my life. Things change but they stay the same. The foundation is tried and true.

Apparel 276

Apparel Twitter Social Media Motivation 276

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NOVEMBER 13, 2013

After the first day (and for many months afterward) go online and search for phrases like, “What I Learned at Dreamforce” or “Dreamforce Day 1″ or other creative combination of words and you’ll see what media and bloggers created there.

SalesForce 194

SalesForce Lead Rank Lead Scoring Twitter 194

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APRIL 24, 2010

Anne-Marie stopped using conventional media and switched to social media which grew her business 40% in one year. They built their word-of-mouth almost entirely through social media and passionate champions. Previous post: How Do You Manage Social Media and Projects? What is your vision for the future and your goals?

Small Business 120

Small Business Small Business Lead Rank Lead Scoring 120

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DECEMBER 6, 2011

Lori, I would say, they might think about improving their social media presence, especially since it doesn’t cost almost anything. That could make their customer service a lot better if they made social media an option for those type questions. Postal Service | Media Sales Today. Pingback: Sales Lessons From the U.S.

Lead Rank 153

Lead Rank Lead Scoring Social Media Top of Funnel 153

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SEPTEMBER 26, 2012

In addition to hearing the wisdom of Karen Wickre from Twitter posted previously , I enjoyed two social media experts who really stood out, advising anyone in contact about the power of opening up two-way conversation in your organization. Get More Social & Get Better At It.

Marketing 197

Marketing Social Media Banking Consumer 197

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OCTOBER 20, 2011

The second I clicked through to one of the newly-launched Social Media Mags it hit me like a brick: publishing will never be the same again, and selling /marketing /brand building will be changing even more. Sales Person as Publisher – The New Way to Grow Sales. by Lori Richardson on October 20, 2011.

Lead Rank 148

Lead Rank Lead Scoring Top of Funnel Social Media 148

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JUNE 6, 2010

I’m next off to Las Vegas on June 22 , where I hope to meet up with Chris Voss, the social media machine. His creates incredible amounts of helpful and great content about social media. Two new sponsors are coming on board – very excited to announce that soon as well. I want to know if he is a real person or four (or more).

Small Business 120

Small Business Small Business Lead Rank Lead Scoring 120

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JULY 12, 2012

Consider the facts: 12% of the US population refers to social media before making a purchase. 82% plan to increase social media. Personally, I find this statistic to seem low, but that is probably because I usually see a stat that talks about adults or B2B buyers. Considering the whole US population, it makes sense.

CRM 196

CRM Social Media Segment Engineering 196

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MARCH 10, 2011

I had the pleasure to interview Jeff for the Focus.com social media webinar. Pingback: Challenge Yourself By Embracing “Edgy” Conversations : Media Sales Today. And a great blog article too. Go out and be direct. No one will ever have to guess where you stand and what you do! Anonymous. link] Chris Lott.

Conversion 181

Conversion Lead Rank Lead Scoring Vendor 181

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AUGUST 5, 2011

There were no signs at any of the front desks to follow their brand on social media. We think there could be something on the receipts to go to the gas brand’s website for a coupon or for their social media locations. We were really surprised, since we were staying at “name” brand hotels.

Social Selling 160

Social Selling Hotels Lead Rank Lead Scoring 160