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Examining the Relationship Between Media Mix Modeling and Brand Health

Sales and Marketing Management

Though many marketing teams have heard about media mix modeling (MMM), they may not be certain how to implement it. If you’re interested in peppering your company’s or product’s MMM with historic brand-related data to glean more accurate budgeting recommendations, you can start with these specific actions.

Media 168
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Social Media Marketing Strategies to Win Digital Marketing Contracts with Local Business

BuzzBoard

Concept of Using Social Media Marketing to Win Digital Marketing Contracts with Local Businesses In the quest to secure digital marketing contracts with local businesses, digital marketing agencies are increasingly recognizing the importance of engaging in local social media marketing.

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Top 5 Social Media Tips for Small Businesses

SocialSellinator

Top 5 social media tips for small businesses. Small businesses have a big advantage on social media. However, many small businesses don't know where to start when it comes to social media marketing. In this blog post, we'll give you a crash course in social media marketing for small businesses.

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Does Social Media Really Generate Revenue?

Zoominfo

The most important question for businesses that incorporate social media — albeit the natural rise and fall of a particular platform’s dominance is: Does social media really improve the bottom line? We then grouped this data by company size to understand how much of an impact social media following has, depending on business size.

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Integrating Your CRM With Social Media and Advertising Platforms

Nutshell

It can also integrate with different tools, including social media and advertising platforms. Why bother with CRM social media integration, though? Table of Contents What is CRM social media and advertising integration? Let’s start by defining CRM social media integration. Keep reading to learn more.

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Videos on Popular Social Media Sites are Invaluable for B2B Marketers

SalesFuel

According to a report from TREW Marketing and GlobalSpec, your client should be focusing more on popular social media sites. Popular social media sites are also helpful sites that they take advantage of. Popular social media sites are also helpful sites that they take advantage of. Here’s what you need to know.

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Does Social Media Really Generate Revenue?

Zoominfo

The most important question for businesses that incorporate social media — albeit the natural rise and fall of a particular platform’s dominance is: Does social media really improve the bottom line? We then grouped this data by company size to understand how much of an impact social media following has, depending on business size.