Increase Sales

MAY 23, 2012

Crazy busy sales people experience a lot of white noise every day. Their ability to tune out all what does not get them closer to their goal to increase sales is beyond critical in today’s social media and mobile technology market place. Written sales goals and marketing goals along with personal goals.

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Social Media Media Facebook Sales Goal 160

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JULY 9, 2012

How many small business owners to even marketing firms look to the various social media channels as being fat pigs? After all social media is the market where you as small business owners to sales professionals can find buyers of your solutions (fat pigs). Credit www.sxc.hu. The buyer determines if the pig is truly fat.

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Social Media Media Small Business Small Business 144

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AUGUST 24, 2013

In social media, content marketing is becoming quite common place. Sales Training Coaching Tip: “Post and Run” behavior is a strong indicator of a Captain Wing It small business mentality. Your misguided goal is to use content marketing within social media to promote yourself or your company. Share on Facebook.

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Social Media Media Marketing Advertising 140

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AUGUST 8, 2012

As someone who is involved in many media opportunities, one of my favorite scenes in The Muppets Take Manhattan (1984) is when the amnesiac Kermit accidentally wanders into Mad Avenue Advertising, a frog-centric firm that has been trying to come up with a glam campaign and a catchy slogan to sell a product called Ocean Breeze Soap.

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Media Opportunity Film Advertising 172

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NOVEMBER 1, 2013

Now it seems that the latest trend is everyone is a social media expert. A recent search in Google retrieved over 1,000,000 hits for “social media expert. And yet, these misguided individuals are not only mauling the marketing process, they are giving credible, results driven, social media marketing practitioners a bad rap.

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Social Media Media LinkedIn Retail 161

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SEPTEMBER 22, 2014

Do you feel sometimes that you are being hounded by all the networking happening within social media? It seems social media has become the bully pulpit. Did you visit this website with a lot of sales quotes,useful for all Sales People and I hope for you – No and why should I? Teddy Roosevelt where are you?

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Social Media Networking Media Face-to-face 138

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JUNE 22, 2012

Social media including email marketing has become the easy way out to market for many entrepreneurs to Fortune 250 firms. One driving reason for this change in marketing is social media is affordable (usually free) in reaching the potential customers. Blanket your social media outlets with your message be it: Buy this book.

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Social Media Media Inbound Promotion 165

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JULY 26, 2013

Beyond all those business coaches, sales coaches and performance consultants, being a social media expert has become the new kid on the block. I am astounded as how many business professionals call themselves social media experts. Today I accepted a LinkedIn invitation from another social media expert.

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Social Media Media LinkedIn Facebook 119

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JANUARY 11, 2016

With social media, much of the marketing focus has shifted away from what makes basic and good marketing. Yet having read this social media marketing post on LinkedIn Pulse , much of what the writer states is just as true for basic education based marketing. They do not want sales pitches! Proven research through statistics.

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Social Media Education Media Marketing 70

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OCTOBER 26, 2012

With the small business to business world becoming more connected through social media sites such as LinkedIn , there is a lot of social media marketing asking going on for: Credit: www.sxc.hu. Liking other pages on other social media sites. Recommendations. Followers on Twitter. Promoting or attending or that event.

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Social Media Media Marketing Small Business 145

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JULY 18, 2012

There are times when the media relations business reminds me a lot of high school; specifically, prom season. Based on her lack of media manners, what assurance do I have that she wouldn’t abandon my kitchen remodel midstream on the excuse that reality TV was calling and she just couldn’t say “no” to the Kardashians?

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Media Film Small Business Small Business 149

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DECEMBER 2, 2016

Social media has taken front and center stage in the B2B marketplace. How to engage people should be part of this social media integration. In the sales world, the quick fix has always been present. Technology has opened up this world of social media and coined a new term social selling.

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Social Media Media Face-to-face LinkedIn 70

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NOVEMBER 12, 2012

As they say “timing is everything” and that is true even in social media marketing when looking to: Credit www.sxc.hu. Increase sales. When compared to a study conducted in October of 2012 by GetResponse , there is a dramatic drop off between Facebook social media marketing and email marketing. Attract attention.

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Social Media Media Marketing Small Business 139

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MARCH 28, 2013

However from my observations of the past couple of weeks, there is far kess written about emotional intelligence within social media. First let us not forget social media is a marketing channel to attract attention and begin to build relationships. Second, let us remember the words we write have impact and consequences.

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Social Media Media Analysis Webinar Metrics 145

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FEBRUARY 7, 2014

With much of today’s small business especially marketing being conducted through inbound channels, there is now greater movement toward social media and emotional intelligence. The challenge is many in small business are stumbling because they lack awareness of both social media and emotional intelligence. Share on Facebook.

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Social Media Small Business Small Business Media 123

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AUGUST 31, 2012

Some experts in sales training coaching and marketing for small businesses are suggesting relationship selling is dead and for struggling as well as successful companies to take their traditional marketing funds and redirect then 100% into social media marketing.

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Social Media Media Marketing Small Business 130

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AUGUST 27, 2013

Social media is the game board for your content marketing. Maybe by understanding that content marketing is truly about strategic engagement in the world of social media you just may capture more pieces and avoid being “checkmated” by your competition. Yes content is King or better yet Queen if you play chess.

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Social Media Media Marketing Facebook 138

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SEPTEMBER 19, 2012

If you’re looking to increase sales by attracting more customers, a feature story about you and your business is a low-stress, media ready way to accomplish it, especially if you already have a positive relationship with the journalist who’s doing the asking. Really, it’s all right. Take your time. About the Guest Blogger.

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Media Small Business Small Business Film 144

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JANUARY 18, 2012

This thing called social media. Social media is a scam! Social media is NOT a push medium like TV and radio. 2) No Plan or Strategy: Did you hire a reputable social media firm with a proven track record? 3) Did you use more than one social media platform? You tried it and it didn’t work. Gimme a break.

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Social Media Media Twitter Facebook 127

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JULY 8, 2013

Social media is now the primary marketing channel to reach those passive and reluctant skilled workers. This study revealed three other interesting facts regarding the use of social media by recruiters: 97.3% of the recruiters favored LinkedIn as their primary social media site in 2012. And isn’t that a great first step?

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Social Media Media Prospecting LinkedIn 128

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DECEMBER 20, 2012

social-media. Have you observed some in small business having he belief that social media is a substitution for actually engaging in the entire sales process? ” Social media is not the panacea to increase sales. Now this same attitude appears to have migrated to social media.

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Ideal Customer Profile Social Media Media Cold Calling 167

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FEBRUARY 20, 2015

This is why marketing is the first phase of the 3 Phase Sales Process. Social media probably better than any other marketing channel achieves market reach with in many cases very little capital outlay. The focus for this online social media webinar was the topic of writing as being a critical sales skills.

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Social Media Influencer Media Marketing 70

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SEPTEMBER 14, 2012

Have you ever considered that social media is very much like diving in that it can be a precision dive cutting through the water’s surface with barely a ripple or like a belly flop where water is spread all over the place not to mention creating some pain for the diver? Credit www.sxc.hu. Share on Facebook.

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Social Media Media Ideal Customer Profile Hiring 128

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OCTOBER 8, 2012

Social media is highly rated as a marketing channel and yet some fail to recognize how social media is a springboard for improving emotional intelligence. Within the social media realm, those who consistently demonstrate higher emotional intelligence: Refrain from name calling or demonizing individuals. Share on Facebook.

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Social Media Media Channels Facebook 130

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APRIL 28, 2014

Then they broadcast their pearl words of wisdom through other social media marketing channels such as Twitter, Facebook or LinkedIn. Over time people start following their advice to agreeing or even disagreeing with their observations regarding small business, sales, leadership to even business ethics or corporate ethics.

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Social Media Media Marketing Small Business 127

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APRIL 16, 2012

Relationship marketing through the various channels or rivers of social media continues to grow. The more channels you have both inbound (Social Media and the Internet) and outbound (more traditional marketing activities) the greater opportunity you have not only to attract attention, but to begin to build solid and positive relationships.

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Social Media Media Marketing Face-to-face 160

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JULY 11, 2012

For the third time in as many weeks, I’m waiting to hear back from advertisers to whom I’ve sent a media invitation with short and relatively painless lists of interview questions for the development of feature stories in the local press. About the Guest Blogger. Learn more about her work at [link]. Share on Facebook.

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Media Real Estate Nonprofit Film 160

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AUGUST 29, 2012

Here in Northwest Indiana, there are now two local social media marketing campaigns. One never knows who is searching the Internet to reading the RSS feed or connected to whom through the various social media channels such as Twitter , LinkedIn, Facebook , YouTube, Google+ , Pinterest, etc. Credit www.sxc.hu.

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Social Media Influencer Media Small Business 130

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SEPTEMBER 8, 2015

Today, social media has expanded communication and has created a very loud and significant economic collision with customer service. Sprout Social Index recently released some customer service research that suggests seven out of eight messages on social media are ignored within the first 72 hours.

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Social Media Customer Service Media Ideal Customer Profile 70

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JANUARY 4, 2012

Social media is a marketing strategy and tactic that has become embedded within many business to business (B2B) sales cycle. Yet to effectively manage the sales cycle (meaning to potentially reduce its time frame when possible), social media presents this unknown factor: The time identification of the first contact.

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Social Media Sales Cycle Media B2B 101

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JUNE 26, 2013

In today’s era of instant communications, social media has been both a positive and a negative element of most companies’ marketing outreach. The business uses social media channels, Twitter and/or Facebook, to voice its concerns and then waits just like everyone else for a response and a resolution of its problem. Share on Facebook.

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Social Media Media B2C Tools 159

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JANUARY 9, 2012

Social media is very much about the keyboard. Yet, many crazy busy small business owners fail to understand that social media is not a substitution for face to face meetings. People buy from people they know and trust ( sales buying rule ). People buy from people they know and trust ( sales buying rule ).

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Social Media Media Face-to-face Skype 87

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JANUARY 7, 2012

With the explosion of social media specific to marketing and to increase sales, maybe now is the time for others to employ this increase sales strategy and tactic. For the goal of social media is multiple in that you want to build: Influence. Qualified sales leads. Sales Cartoon. Sales Quotation.

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Social Media Media Sales Qualified Lead Facebook 110

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DECEMBER 3, 2011

With the end of the year less than 30 days away, there is a lot of buzz around next year’s social media actions respective to how to increase sales. Sales Training Coaching Tip: Predetermined actions keep you off the plans of others. What social media platforms do you wish to embrace? Credit www.sxc.hu.

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Social Media Media Webinar Metrics Strategy 114

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JUNE 23, 2017

What with all the impersonal marketing and social media outreach by those who believe they are sales leaders? Here are two recent examples of sales leaders who made not only made their LinkedIn invitations personal, but gave me the reason for their wanting to connect with me. A Tale of Three LinkedIn Invitations.

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Social Media LinkedIn Comparison Media 133

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DECEMBER 16, 2014

This morning I just read another article about the future of sales training in which they quoted the publisher of Selling Power that by 2020: “80% of all B2B transactions will be automated” “11 million lost jobs in sales” I always find these statistics interesting in that 97.7% Social Media. Source: U.S.

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Training Social Media Ideal Customer Profile Small Business 141

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JULY 30, 2012

Timing, when to ask that next question to when to be quiet, counts when seeking to increase sales. Yet timing now extends far beyond the traditional sales skills and marketing activities with its move into social media. Many Twitter campaigns start on Friday, another bad day for social media engagement.

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Social Media Media Facebook Campaigns 138