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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Show Off Your Star Employees – Microsoft One of the largest companies in the world, Microsoft, is also one of the biggest advocates of storytelling as a brand-building tactic.

Examples 130
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EMEA Outbound Sales: ZoomInfo CEO on Selling Overseas

Zoominfo

We do have a reason to send an email to Google or to Amazon (AWS) or to Microsoft who sells to other businesses. If you have a product or service or a piece of software that integrates well with Salesforce or NetSuite or Microsoft Azure, Amazon(AWS), targeting with technographics is incredibly valuable and makes your message more relevant.

Outbound 246
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4 Marketing Predictions for the Enterprise in 2018

Sales and Marketing Management

This includes tactics related to attracting, acquiring, and retaining customers through avenues like email, social, content, events, advertising and much more. At Allocadia, we work alongside some of the world’s most successful marketing teams from companies like Microsoft, Box and Palo Alto Networks. Responsibilities.

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Prospecting, How Much Pre Call Research?

Partners in Excellence

How much pre-call research do you need to do to be effective in your prospecting? Some argue you need to research deeply, learning as much as you can about the company and the individual as possible, becoming well informed about them and their business so you can be relevant in the conversation.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Do You Realize The Benefits of Philanthropy for Your Business?

Smooth Sale

Furthermore, research shows that people are more likely to support companies that give back to the community. Positive Public Relations and Media Attention. Participating in philanthropic activities can also positively affect public relations and media attention. Related Blog Stories: Ideas to Creatively Help Your Employees.

Benefit 78
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3 Keys to Effective Sales Teams in the Age of the Informed Buyer

Sales and Marketing Management

From casual browsing to thorough research, online exploration occurs well before customers meet a salesperson. Even in the B2B space, 74 percent of buyers report doing more than half of their research this way. Glenton Davis is a business strategist of the Global Partner Marketing Channel and Programs at Microsoft.

Buyer 191