Increase in Social Selling Yields No Improvement in KPI's
Understanding the Sales Force
NOVEMBER 5, 2013
For all the attention that these sites get, for all the salespeople who now spend their evenings perfecting their profile, adding people to their networks and asking for introductions, what hasn''t changed for the better are these key metrics: Calls-to-contact ratio is now over 10:1 - worse than ever before. Not really.
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