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4 Best Practices for Nonprofit Event Planning

Vertical Response

If you’re like many nonprofits, you probably host an annual fundraising event to help raise money and keep your organization up and running. For more info on planning events, check out the Nonprofit Technology Network or the Fundraising Authority. The post 4 Best Practices for Nonprofit Event Planning appeared first on Vertical Response Blog. But planning, organizing, and managing events can be tough, and all that effort can go to waste if not handled correctly. Get organized. Who are you inviting to the event? Are you going to need volunteers? Get the word out.

The Do’s and Don’ts of Email Campaigns for Nonprofits | Part 1 of 4

Vertical Response

Just like any other business, nonprofits can’t ignore the effectiveness of email marketing. And just like many small businesses, many nonprofits are short on time, cash, and resources – making email campaigns the perfect marketing solution. Whether you’re an established nonprofit organization or just starting up, you need a strong email strategy to engage with your supporters. Stay tuned next week for Part 2 of our series: The Do’s and Don’ts of Email Campaigns for Nonprofits | Getting to know your subscriber base. Part 1). Part 2).

The Do’s and Don’ts of Email Campaigns for Nonprofits | Part 2 of 4

Vertical Response

Last week we covered our general tips for crafting successful email campaigns for nonprofits. This week we’ll examine the relationship between you, the nonprofit, and your donors. Stay tuned next week for Part 3 of our series: The Do’s and Don’ts of Email Campaigns for Nonprofits | Fundraising email fundamentals. Try out these tips to see where they take you and check out the VerticalResponse free program for nonprofits. © Part 1). Three emails you should send to new donors before asking for money. Part 2). Part 3). Part 4). Welcome email.

Getting the Most Out of Google Grants

Vertical Response

As a nonprofit organization, there are tons of free and extremely helpful resources out there just waiting to be taken advantage of. Google Grants , the nonprofit version of Google Adwords , is one of these free resources, and one of our favorites. In a previous post , we touched on the eligibility requirements to apply for Google Grants for Nonprofits (go check ‘em out now).

The Do’s and Don’ts of Email Campaigns for Nonprofits | Part 3 of 4

Vertical Response

Last week we covered our the relationship between you, the nonprofit, and your donors. Stay tuned next week for Part 4 of our series: The Do’s and Don’ts of Email Campaigns for Nonprofits | How to maintain your donor list. Try out these tips to see where they take you and check out the VerticalResponse free program for nonprofits. © The post The Do’s and Don’ts of Email Campaigns for Nonprofits | Part 3 of 4 appeared first on Vertical Response Blog. Part 1). Three emails you should send to new donors before asking for money. Part 2).

Dave Elkington Discusses the Power of Philanthropy on Salesforce LIVE

The Sales Insider

Dreamforce has indirectly become one of the largest nonprofit conferences in the world. While it’s primarily focused on cloud technologies and customer success, it also champions philanthropic initiatives. Dreamforce Philanthropy

Growing Revenues for Businesses, Raising Funds for Nonprofits.

Score More Sales

Growing Revenues for Businesses, Raising Funds for Nonprofits. For me, helping entrepreneurs and small business owners grow their revenues, and helping nonprofits grow funds IS my professional career and main cause. Sales Tips and Strategies to Grow Revenues. About. Consulting. Training. Press. Speaking. by Lori Richardson on July 29, 2010. Do you have a Mighty Cause you champion outside of your career? Perhaps your Mighty Cause is integrated into your work? They need to set goals and objectives working off of a mission and vision for the charity. What cause do you champion?

B2B 2

The 14 Best Marketing Infographics of 2014

Vertical Response

Social Media: Why Nonprofits Need a Social Media Strategy ; Winspire. Everyone loves a good infographic. They combine visually attractive design with useful tips, fascinating statistics, and other information that’s actionable and easy to digest. What’s more, they’re tailor-made to be shared, forwarded, tweeted and pinned! Retail. Future of Retail Study 2014 ; Walker Sands.

Chart Toppers 2016: Our 25 most popular blog posts of the year

Vertical Response

Nonprofit & Event Marketing. The Do’s and Don’ts of Email Campaigns for Nonprofits | Part 1 of 4 — Whether you’re an established nonprofit organization or just starting up, you need a strong email strategy to engage with your supporters. 525,600 minutes. As the song from the musical Rent famously asks, “How do you measure a year?”

7 Holiday Fundraising Tips for Non-Profits

Vertical Response

While retailers are in the midst of their busy season, so are nonprofits. Tipping Point, a nonprofit supporting people living below the poverty line in the San Francisco Bay Area, tells donors what their contributions have achieved — and of course shares stories of some of the beneficiaries too. If you have a specific need for your nonprofit, it’s okay to ask for it.

What Keep us from Living Upto Our Potential and How to Overcome It?

Mukesh Gupta

It is part of a series produced by independent filmmakers who have received support from the nonprofit Sundance Institute. What Stops Us from Living Upto Our Potential and How to Overcome the same by Mukesh Gupta. Maximilien Van Aertryck and Axel Danielson are documentary filmmakers based in Gothenburg, Sweden, who have worked together since 2013. What is Happening here. Conclusion: .

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Are Infographics Right for Your Business? The Pros, Cons + Tips

Vertical Response

Consider making a beginner’s guide to a topic that’s relevant to your business or nonprofit. Is your business or nonprofit creating infographics? Infographics are creative, educational, attention-grabbing and can be a powerful marketing tool , but are they right for your small business? To help you answer that question, we explain the pros and cons. The pros. The cons.

Transformational Fund-Raising: An Exciting Chat

Bob Burg's Blog

And neither of those make for a good combination when it comes to the good you know you can do through your nonprofit, charitable venture. And, in this chat with the two authors, prepare to learn about the necessary and little-known shift that can turn your nonprofit into a very successful vehicle for good. You have a cause you believe in. The cause is tremendous. Enjoy! Great!

10 Crowdfunding Websites Every Non-Profit Should Know

Vertical Response

There are plenty of great success stories on this site, including the more than $5,000 raised for The Supply , a nonprofit that builds schools in Nairobi. Billing itself as the world’s largest online campaigning platform, Causes currently only allows registered 501(c)(3) and 501(c)(4) nonprofits to fundraise on its site. One option that has quickly caught on is crowdfunding.

4 Ways Your Audience Can Provide Content Ideas

Vertical Response

To build on its successful adoption stories , the nonprofit encourages people to share their adoption stories and photos on its Facebook page and Tumblr. Wendy Erlien is a entrepreneur, writer, and communications consultant with a passion for helping small businesses and nonprofit organizations maximize their marketing reach. © Where to get started? Don’t be afraid to ask.”

10 trends impacting incentive travel use

Sales and Marketing

Teaser: The Incentive Research Foundation, a nonprofit organization that funds research and fosters education on all aspects of the incentive travel industry, has identified 10 trends that will help users understand what’s in store for the future. Issue Date: 2015-01-01. Author: Staff. read more

The Character Based Leader – An Interview with Mike Henry, Sr.

Bob Burg's Blog

This is a nonprofit global community with a mission: to instigate — what they call — a leadership revolution that encourages, energizes and equips people to apply character-based leadership to lead change. Leadership is a topic that simply never gets old. It seems there’s always more to learn, and that which we learn we need to be reminded of. Enjoy our chat!

Advice from a Social Pro: Using Video for Your Small Business or Non-Profit [VIDEO]

Vertical Response

Watch the video to get a ton of ideas to start using video for your small business or nonprofit today. © In this episode of Magic @ Ball of Social Media, our video series with experts who answer small business social media questions, we sit down with Rich Brooks , President of flyte new media , a web design and Internet marketing company that helps small businesses grow.

7 reasons why you should take a cold call

Cold Calling Results

Her industry experience is very broad, having worked with and for firms in the accounting, financial, legal, nonprofit, educational, real estate, engineering and technology industries. By Jennifer Younge. I am very proud to introduce this article by Jennifer Younge. Jennifer was one of my very first mentoring clients. Jennifer now does business development with SkyStem, www.skystem.com.

Congratulations to Anne Cantey on Her Recent Achievement!

OpenSymmetry

Anne joined OpenSymmetry in 2012 after spending time working at a nonprofit. Each year, Consulting Magazine awards the best young talent in the consulting profession. OpenSymmetry would like to congratulate Anne Cantey on her recent achievement of being selected as one of Consulting Magazine’s 35 under 35 Rising stars. I couldn’t have done it without their support,” said Anne Cantey.

Successful Fundraising: getting chosen over the competition

Sharon Drew Morgan

Your important nonprofit or exciting startup helps the world be a better place. But now you’ve got to raise money. You’ve created a terrific pitch deck, have a highly competent management team and terms, and have identified donor prospects with major gift potential. Why aren’t you raising all the funding you deserve? It’s not you, your message. CRITERIA VS. CONTENT. ALIGNMENT CRITERIA FIRST.

My Takeaways from Rainmaker Sales Development Event

Score More Sales

Kyle shared some of their successes and that they are donating services to nonprofit Techbridge who will be helping other non-profits to use these tools to grow their donor base. If you want to learn about the latest ideas in sales you need to be a student of learning. And we wanted to show them someone is out there who has their backs. and was an awesome start! Be a better version of YOU.

Never Blow Off A Media Invitation by Christina Hamlett

Increase Sales

The opportunity to be heard above the din of a noisy and competitive marketplace makes it incumbent upon today’s authors, artists, nonprofits and small business owners to respect, acknowledge and seize these invitations with gusto instead of shifting them to a “when-I-get-around-to-it” back burner. I’ve been kinda busy with other stuff lately.”. How so? About the Guest Blogger.

5 Small Businesses Excelling on Social

Vertical Response

Presented by nonprofit arts organization Northern Light, Northern Spark gathers tens of thousands of people in Minneapolis for an all-night art festival. When it comes to social media, it often seems that large businesses get all the buzz, with high-profile marketing campaigns and monumental budgets. However, SMBs are making waves of their own. Epicurean Connection. Website. Twitter. Flickr.

Guest Post: BOST Benefits Wins with PipelineDeals

Jonathan Farrington

BOST Benefits works with individuals, families, small businesses, nonprofits, and Fortune 500 companies across the United States. “PipelineDeals has changed the way we manage our business and helped us pay attention to relevant data. Since we started using PipelineDeals in January 2011, our sales volume has increased by 35% and we’ve been able to expand into six additional states.”

List with a Twist: 50 Creative Tips for Gathering Customer Emails

Vertical Response

28) Nonprofits: Include an email-address line on donation envelopes/forms. If you don’t have a strong email list for your customer base, you’re missing out on a great marketing tool that’s both reliable and free. Compiled correctly, your list should represent a significant captive audience that’s already interested in your offerings. Building up your list can seem difficult and time-consuming, but it’s worthwhile to include only those who have chosen to engage. Consider the following list of email list-generating ideas. 34) Conducting a survey?

Wide Awake at Dreamforce 2014

No More Cold Calling

Salesforce gives 1 percent of its equity, employee time, and products to support nonprofit activities. Get out of your office to reignite your passions. If we’re not learning, we’re dead. I didn’t coin that phrase, but that’s my belief. Learning is exciting and transforming. In middle-class neighborhoods, the average child has 13 books. Click here to register.)

5 Surprising, Yet Good, Side Effects Of Information Marketing

GKIC Blog

Today Tenney has information products that target different niches such as lawyers, business owners, and nonprofits. The year was 1998. Professional musician and circus clown, Derek Sivers had a new CD of his music he wanted to sell online. So he created a website to sell it. When his musician friends saw what he was doing, they asked him if he’d sell their music on his site too.

A/B Testing: How adding a second CTA increased clickthrough 291%

B2B Lead Blog

To answer that question and more for one B2B SaaS nonprofit, Jon Powell, Senior Executive Research and Development Manager, MECLABS Institute, worked with Shari Tishman, Director of Engagement, and Lauren Wagner, Senior Manager of Engagement, both of VolunteerMatch. Lead Management: How a B2B SaaS nonprofit decreased its sales cycle 99% [MarketingSherpa case study]. 2 of the series.

8 Holiday Fundraising Tips for Non-Profits

Vertical Response

Dan Quirk, marketing specialist for DonorPro Nonprofit Fundraising Solutions , a company that specializes non-profit management software, says every organization is preparing for a donation blitz. While retailers are gearing up for their busy season, so are non-profits. To help your organization make the most of this time, we have eight tips to help boost your year-end donations.

List with a Twist: 50 Creative Tips for Gathering Customer Emails

Vertical Response

28) Nonprofits: Include an email-address line on donation envelopes/forms. If you don’t have a strong email list for your customer base, you’re missing out on a great marketing tool that’s both reliable and free. Compiled correctly, your list should represent a significant captive audience that’s already interested in your offerings. 34) Conducting a survey?

The Complete Guide to Holiday Email Marketing

Vertical Response

It helps build brand awareness and generates a sense of good will toward your business or nonprofit. The holiday countdown is officially on and it’s important to get a head start on your holiday marketing efforts starting now. To help with all your email planning efforts, we’ve created this holiday email marketing guide. Are you looking to promote a new product? November 27.

5 Ways to Immediately Boost Account Based Marketing (ABM)

B2B Lead Blog

And third I am researching a new book which is going to be around empathetic marketing, and so I am in the process of running field test and experiments with companies both B2B and then also we are testing in nonprofits. What are the five ways you can immediately improve your account based marketing (ABM) and selling? I thought I would go to one of the experts of the industry Brian Carroll.

How to Cross-Promote Your Email Content [Guide]

Vertical Response

By working with a nonprofit, you not only give back to the community but you expose your business to potential subscribers. Email marketing is a valuable tool for any business. When it’s combined with cross-promotion techniques, your results can be even better. What does cross-promotion mean? Let’s start by defining cross-promotion. What can you cross-promote? Absolutely.

How to Market Your Crowdfunded Product Launch

Vertical Response

Crowdtilt is a good option for nonprofit organizations, or anyone who wants to pool together even small amounts of money for a project or event. Crowdfunding sites like Kickstarter and Indiegogo have risen so much in popularity that even established businesses and entrepreneurs see them as legitimate ways to launch products, services or campaigns. Make a crisp, short video. “It’s

Referral Marketing: 8 tips for building a powerful referral channel

B2B Lead Blog

Bandlow points out you can get around that by offering: A contribution to a favorite nonprofit in their name. Tweet Prospects that come to your organization because of peer recommendations are two and a half times more responsive than any other marketing channel, according to a study by the American Marketing Association. Here’s some of their advice on how to make this happen: 1.

One Way To Guarantee That Your Life Makes a Difference.

Dan Waldschmidt

A nonprofit that puts shoes on feets and hope in hearts all over the world. We all want to know that we matter. That what we do makes an impact on the world around us. That’s a driving force that we all too often ignore. It impacts how you look for a job, try to grow your business, or look for a soul-mate. It’s a hidden motivation that directly impacts every decision you make. You are wired to want to feel valued. To know that you matter. That your life makes a difference. Do you really want to make a difference? That was the challenge facing Wayne Elsey. Utter destruction.

Get Publicity: 5 PR Advantages Small Businesses Have

Vertical Response

Our local business paper, the San Francisco Business Times , features an “Executive Profile,” “Nonprofit Profile” and “Entrepreneur Profile” in every week’s issue. Unless you’re, say, Apple, you probably don’t have the press following and reporting on your every move. That doesn’t mean you’re out of luck when it comes to getting publicity. Nationally, Inc., Win-win all around.

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Email Marketing: 2 campaigns that used innovative creative to generate leads

B2B Lead Blog

Chris, who will be presenting at MarketingSherpa Email Summit 2014 next week, also found appeal in the campaign as an avid motorcyclist and founder of a nonprofit rider’s safety organization. Tweet One of the best insights into creativity I’ve ever discovered was scrawled into a Plexiglas window on a subway train. Boring is a choice,” the etching read. Boring is a choice. Results. Results.

The Pain and Joy of Growth [A True Story]

A Sales Guy

Our product, PatronManager (a mature and well-developed CRM solution for arts and nonprofit organizations) in many ways sold itself, but we were not positioning our unique strengths as salespeople to help leverage the inherently strong feature set of PatronManager. This is a guest post from Eric Saber one of the sales people at my client Patron Technology. I pissed them off.