The Do’s and Don’ts of Email Campaigns for Nonprofits | Part 1 of 4
JUNE 3, 2016
Just like any other business, nonprofits can’t ignore the effectiveness of email marketing. And just like many small businesses, many nonprofits are short on time, cash, and resources – making email campaigns the perfect marketing solution. Whether you’re an established nonprofit organization or just starting up, you need a strong email strategy to engage with your supporters. Stay tuned next week for Part 2 of our series: The Do’s and Don’ts of Email Campaigns for Nonprofits | Getting to know your subscriber base. Part 1). Part 2).
The Do’s and Don’ts of Email Campaigns for Nonprofits | Part 2 of 4
JUNE 7, 2016
Last week we covered our general tips for crafting successful email campaigns for nonprofits. This week we’ll examine the relationship between you, the nonprofit, and your donors. Stay tuned next week for Part 3 of our series: The Do’s and Don’ts of Email Campaigns for Nonprofits | Fundraising email fundamentals. Try out these tips to see where they take you and check out the VerticalResponse free program for nonprofits. © 2016, Contributing Author. Part 1). Three emails you should send to new donors before asking for money. Part 2). Part 3).
The Do’s and Don’ts of Email Campaigns for Nonprofits | Part 3 of 4
JUNE 14, 2016
Last week we covered our the relationship between you, the nonprofit, and your donors. Stay tuned next week for Part 4 of our series: The Do’s and Don’ts of Email Campaigns for Nonprofits | How to maintain your donor list. Try out these tips to see where they take you and check out the VerticalResponse free program for nonprofits. © 2016, Contributing Author. The post The Do’s and Don’ts of Email Campaigns for Nonprofits | Part 3 of 4 appeared first on Vertical Response Blog. Part 1). Part 2). Part 3). Part 4). Success story.
Getting the Most Out of Google Grants
APRIL 30, 2013
As a nonprofit organization, there are tons of free and extremely helpful resources out there just waiting to be taken advantage of. Google Grants , the nonprofit version of Google Adwords , is one of these free resources, and one of our favorites. In a previous post , we touched on the eligibility requirements to apply for Google Grants for Nonprofits (go check ‘em out now).
The Do’s and Don’ts of Email Campaigns for Nonprofits | Part 4 of 4
JUNE 21, 2016
To keep donors engaged with your nonprofit, send emails that will maintain your relationship. From time to time, send emails that contain interesting news related to your nonprofit. These types of emails keep your nonprofit top of mind. 3. Try out these tips to see where they take you and check out the VerticalResponse free program for nonprofits. © 2016, Contributing Author. The post The Do’s and Don’ts of Email Campaigns for Nonprofits | Part 4 of 4 appeared first on Vertical Response Blog. Part 1). Part 2). Part 3). Part 4). Newsletter.
Growing Revenues for Businesses, Raising Funds for Nonprofits.
Score More Sales
JULY 29, 2010
Growing Revenues for Businesses, Raising Funds for Nonprofits. For me, helping entrepreneurs and small business owners grow their revenues, and helping nonprofits grow funds IS my professional career and main cause. Sales Tips and Strategies to Grow Revenues. About. Consulting. Training. Press. Speaking. by Lori Richardson on July 29, 2010. Do you have a Mighty Cause you champion outside of your career? Perhaps your Mighty Cause is integrated into your work? They need to set goals and objectives working off of a mission and vision for the charity. What cause do you champion?
The 14 Best Marketing Infographics of 2014
DECEMBER 31, 2014
Social Media: Why Nonprofits Need a Social Media Strategy ; Winspire. Everyone loves a good infographic. They combine visually attractive design with useful tips, fascinating statistics, and other information that’s actionable and easy to digest. What’s more, they’re tailor-made to be shared, forwarded, tweeted and pinned! Retail. Future of Retail Study 2014 ; Walker Sands.
Are Infographics Right for Your Business? The Pros, Cons + Tips
DECEMBER 1, 2014
Consider making a beginner’s guide to a topic that’s relevant to your business or nonprofit. Is your business or nonprofit creating infographics? Infographics are creative, educational, attention-grabbing and can be a powerful marketing tool , but are they right for your small business? To help you answer that question, we explain the pros and cons. The pros. The cons.
10 trends impacting incentive travel use
Sales and Marketing
FEBRUARY 5, 2015
Teaser: The Incentive Research Foundation, a nonprofit organization that funds research and fosters education on all aspects of the incentive travel industry, has identified 10 trends that will help users understand what’s in store for the future. Issue Date: 2015-01-01. Author: Staff. read more
Successful Fundraising: getting chosen over the competition
Sharon Drew Morgan
MAY 24, 2016
Your important nonprofit or exciting startup helps the world be a better place. But now you’ve got to raise money. You’ve created a terrific pitch deck, have a highly competent management team and terms, and have identified donor prospects with major gift potential. Why aren’t you raising all the funding you deserve? It’s not you, your message. CRITERIA VS. CONTENT. ALIGNMENT CRITERIA FIRST.
10 Crowdfunding Websites Every Non-Profit Should Know
FEBRUARY 2, 2015
There are plenty of great success stories on this site, including the more than $5,000 raised for The Supply , a nonprofit that builds schools in Nairobi. 3. Billing itself as the world’s largest online campaigning platform, Causes currently only allows registered 501(c)(3) and 501(c)(4) nonprofits to fundraise on its site. One option that has quickly caught on is crowdfunding.
Transformational Fund-Raising: An Exciting Chat
Bob Burg's Blog
SEPTEMBER 24, 2013
And neither of those make for a good combination when it comes to the good you know you can do through your nonprofit, charitable venture. And, in this chat with the two authors, prepare to learn about the necessary and little-known shift that can turn your nonprofit into a very successful vehicle for good. You have a cause you believe in. The cause is tremendous. Enjoy! Great!
Advice from a Social Pro: Using Video for Your Small Business or Non-Profit [VIDEO]
MAY 9, 2014
Watch the video to get a ton of ideas to start using video for your small business or nonprofit today. © 2014, VR Marketing Blog. Based in Portland, Maine, Brooks provides great tips to efficiently and effectively integrate video into your social media and marketing activities. Some of the highlights that Rich hits include: Creating videos that are 2 to 3 minutes long.
The Character Based Leader – An Interview with Mike Henry, Sr.
Bob Burg's Blog
SEPTEMBER 27, 2012
This is a nonprofit global community with a mission: to instigate — what they call — a leadership revolution that encourages, energizes and equips people to apply character-based leadership to lead change. Leadership is a topic that simply never gets old. They believe that while competence is extremely important, the KEY ingredient is character. Enjoy our chat! The Character Based Leader
4 Ways Your Audience Can Provide Content Ideas
JANUARY 21, 2015
To build on its successful adoption stories , the nonprofit encourages people to share their adoption stories and photos on its Facebook page and Tumblr. Wendy Erlien is a entrepreneur, writer, and communications consultant with a passion for helping small businesses and nonprofit organizations maximize their marketing reach. © 2015, VerticalResponse Blog. Where to get started?
7 reasons why you should take a cold call
Cold Calling Results
NOVEMBER 10, 2014
Her industry experience is very broad, having worked with and for firms in the accounting, financial, legal, nonprofit, educational, real estate, engineering and technology industries. By Jennifer Younge. I am very proud to introduce this article by Jennifer Younge. Jennifer was one of my very first mentoring clients. Jennifer now does business development with SkyStem, www.skystem.com.
Never Blow Off A Media Invitation by Christina Hamlett
JULY 11, 2012
The opportunity to be heard above the din of a noisy and competitive marketplace makes it incumbent upon today’s authors, artists, nonprofits and small business owners to respect, acknowledge and seize these invitations with gusto instead of shifting them to a “when-I-get-around-to-it” back burner. How so? About the Guest Blogger. Learn more about her work at [link]. Share on Facebook.
5 Surprising, Yet Good, Side Effects Of Information Marketing
NOVEMBER 7, 2014
Today Tenney has information products that target different niches such as lawyers, business owners, and nonprofits. The year was 1998. Professional musician and circus clown, Derek Sivers had a new CD of his music he wanted to sell online. So he created a website to sell it. When his musician friends saw what he was doing, they asked him if he’d sell their music on his site too.
A/B Testing: How adding a second CTA increased clickthrough 291%
B2B Lead Blog
FEBRUARY 23, 2015
To answer that question and more for one B2B SaaS nonprofit, Jon Powell, Senior Executive Research and Development Manager, MECLABS Institute, worked with Shari Tishman, Director of Engagement, and Lauren Wagner, Senior Manager of Engagement, both of VolunteerMatch. Lead Management: How a B2B SaaS nonprofit decreased its sales cycle 99% [MarketingSherpa case study]. Before the test.
Wide Awake at Dreamforce 2014
No More Cold Calling
OCTOBER 28, 2014
Salesforce gives 1 percent of its equity, employee time, and products to support nonprofit activities. Get out of your office to reignite your passions. If we’re not learning, we’re dead. didn’t coin that phrase, but that’s my belief. Learning is exciting and transforming. In middle-class neighborhoods, the average child has 13 books. So get outside.
Congratulations to Anne Cantey on Her Recent Achievement!
MARCH 17, 2015
Anne joined OpenSymmetry in 2012 after spending time working at a nonprofit. Each year, Consulting Magazine awards the best young talent in the consulting profession. OpenSymmetry would like to congratulate Anne Cantey on her recent achievement of being selected as one of Consulting Magazine’s 35 under 35 Rising stars. couldn’t have done it without their support,” said Anne Cantey.
5 Small Businesses Excelling on Social
AUGUST 20, 2014
Presented by nonprofit arts organization Northern Light, Northern Spark gathers tens of thousands of people in Minneapolis for an all-night art festival. A few smaller projects take place throughout the year. When it comes to social media, it often seems that large businesses get all the buzz, with high-profile marketing campaigns and monumental budgets. Epicurean Connection. Website.
My Takeaways from Rainmaker Sales Development Event
Score More Sales
JANUARY 19, 2015
Kyle shared some of their successes and that they are donating services to nonprofit Techbridge who will be helping other non-profits to use these tools to grow their donor base. If you want to learn about the latest ideas in sales you need to be a student of learning. This event was unique because it only focused on sales development. and was an awesome start! Be a better version of YOU.
List with a Twist: 50 Creative Tips for Gathering Customer Emails
DECEMBER 23, 2015
28) Nonprofits: Include an email-address line on donation envelopes/forms. If you don’t have a strong email list for your customer base, you’re missing out on a great marketing tool that’s both reliable and free. Compiled correctly, your list should represent a significant captive audience that’s already interested in your offerings. Building up your list can seem difficult and time-consuming, but it’s worthwhile to include only those who have chosen to engage. 10) Ask customers for new subscribers’ names in exchange for a discount.
Guest Post: BOST Benefits Wins with PipelineDeals
OCTOBER 26, 2012
BOST Benefits works with individuals, families, small businesses, nonprofits, and Fortune 500 companies across the United States. “PipelineDeals has changed the way we manage our business and helped us pay attention to relevant data. Since we started using PipelineDeals in January 2011, our sales volume has increased by 35% and we’ve been able to expand into six additional states.”
8 Holiday Fundraising Tips for Non-Profits
NOVEMBER 21, 2014
Dan Quirk, marketing specialist for DonorPro Nonprofit Fundraising Solutions , a company that specializes non-profit management software, says every organization is preparing for a donation blitz. While retailers are gearing up for their busy season, so are non-profits. To help your organization make the most of this time, we have eight tips to help boost your year-end donations.
List with a Twist: 50 Creative Tips for Gathering Customer Emails
DECEMBER 23, 2015
28) Nonprofits: Include an email-address line on donation envelopes/forms. If you don’t have a strong email list for your customer base, you’re missing out on a great marketing tool that’s both reliable and free. Compiled correctly, your list should represent a significant captive audience that’s already interested in your offerings. 34) Conducting a survey?
5 Ways to Immediately Boost Account Based Marketing (ABM)
B2B Lead Blog
AUGUST 16, 2016
And third I am researching a new book which is going to be around empathetic marketing, and so I am in the process of running field test and experiments with companies both B2B and then also we are testing in nonprofits. What are the five ways you can immediately improve your account based marketing (ABM) and selling? thought I would go to one of the experts of the industry Brian Carroll.
The Complete Guide to Holiday Email Marketing
SEPTEMBER 29, 2014
It helps build brand awareness and generates a sense of good will toward your business or nonprofit. The holiday countdown is officially on and it’s important to get a head start on your holiday marketing efforts starting now. To help with all your email planning efforts, we’ve created this holiday email marketing guide. Are you looking to promote a new product? November 27.
Referral Marketing: 8 tips for building a powerful referral channel
B2B Lead Blog
APRIL 29, 2013
Bandlow points out you can get around that by offering: A contribution to a favorite nonprofit in their name. Tweet Prospects that come to your organization because of peer recommendations are two and a half times more responsive than any other marketing channel, according to a study by the American Marketing Association. Here’s some of their advice on how to make this happen: 1.
Email Marketing: 2 campaigns that used innovative creative to generate leads
B2B Lead Blog
FEBRUARY 10, 2014
Chris, who will be presenting at MarketingSherpa Email Summit 2014 next week, also found appeal in the campaign as an avid motorcyclist and founder of a nonprofit rider’s safety organization. Tweet One of the best insights into creativity I’ve ever discovered was scrawled into a Plexiglas window on a subway train. Boring is a choice,” the etching read. Results. Results. You may also like.
How to Market Your Crowdfunded Product Launch
JANUARY 7, 2014
Crowdtilt is a good option for nonprofit organizations, or anyone who wants to pool together even small amounts of money for a project or event. Crowdfunding sites like Kickstarter and Indiegogo have risen so much in popularity that even established businesses and entrepreneurs see them as legitimate ways to launch products, services or campaigns. Build buzz ahead of time. How to choose?
How to Cross-Promote Your Email Content [Guide]
JUNE 5, 2014
By working with a nonprofit, you not only give back to the community but you expose your business to potential subscribers. Email marketing is a valuable tool for any business. When it’s combined with cross-promotion techniques, your results can be even better. What does cross-promotion mean? Let’s start by defining cross-promotion. What can you cross-promote? Absolutely.
One Way To Guarantee That Your Life Makes a Difference.
AUGUST 10, 2012
nonprofit that puts shoes on feets and hope in hearts all over the world. We all want to know that we matter. That what we do makes an impact on the world around us. That’s a driving force that we all too often ignore. It impacts how you look for a job, try to grow your business, or look for a soul-mate. It’s a hidden motivation that directly impacts every decision you make. You are wired to want to feel valued. To know that you matter. That your life makes a difference. Do you really want to make a difference? That was the challenge facing Wayne Elsey. Utter destruction.
I went to see Donald Trump and I left remembering Brett Wilson
OCTOBER 6, 2009
He is now involved with many startup companies, the CBC Dragons’ Den TV series, writing a book, but he is especially involved with a large number of nonprofit initiatives. went to the event, not because I expected them to ‘teach’ me to become rich and more successful; I went because I wanted to see them in person, and Trump in particular. So here are some of my first impressions.
The Pain and Joy of Growth [A True Story]
A Sales Guy
AUGUST 19, 2015
Our product, PatronManager (a mature and well-developed CRM solution for arts and nonprofit organizations) in many ways sold itself, but we were not positioning our unique strengths as salespeople to help leverage the inherently strong feature set of PatronManager. He sent me a “Thank You” note thanking me for the impact I had on his growth while at Patron. pissed them off.
Get Publicity: 5 PR Advantages Small Businesses Have
AUGUST 17, 2012
Our local business paper, the San Francisco Business Times , features an “Executive Profile,” “Nonprofit Profile” and “Entrepreneur Profile” in every week’s issue. Unless you’re, say, Apple, you probably don’t have the press following and reporting on your every move. That doesn’t mean you’re out of luck when it comes to getting publicity. Nationally, Inc., Win-win all around.
B2B Selling: 4 steps to gain customer intelligence before your sales call
B2B Lead Blog
JULY 9, 2012
Guidestar - focusing strictly on nonprofits. Tweet They’ve downloaded your whitepapers, attended your webinars, read your blogs. They’re actively engaged with your content, and their lead score is consistently climbing. When your prospects are doing their research, make sure your sales team is doing the same if you want an immediate competitive advantage, advises Dan Kosch and Mark Shonka. Kosch and Shonka are authors of the business book, Beyond Selling Value , and co-presidents of IMPAX Corporation , a sales consulting company. You just have to know where to look and whom to ask.”.
The Facebook Event for Marketers You Need to Know About.
Score More Sales
AUGUST 2, 2010
Previous post: Growing Revenues for Businesses, Raising Funds for Nonprofits. Sales Tips and Strategies to Grow Revenues. About. Consulting. Training. Press. Speaking. The Facebook Event for Marketers You Need to Know About. by Lori Richardson on August 2, 2010. I’m happy to share information about an upcoming Facebook Marketing event that will be online with many fantastic speakers. My friend Mike Stelzner and a whole slew of experts are going to offer strategies to help you grow your Facebook business presence. 50% Savings on Web’s Biggest Facebook Marketing Event.
The Biggest Issue With Communication ? Score More Sales
Score More Sales
JULY 25, 2010
Next post: Growing Revenues for Businesses, Raising Funds for Nonprofits. Sales Tips and Strategies to Grow Revenues. About. Consulting. Training. Press. Speaking. The Biggest Issue With Communication. by Lori Richardson on July 25, 2010. I’m in Austin today and heading to Dallas tomorrow to give talk at a leadership conference on communication and presentation. Think about it.