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How B2B Marketing Leaders Can Transform Click Data into ROI Insights

Sales Benchmark Index

Your company has likely implemented some level of web analytics through Google Analytics, Web Trends or Adobe Omniture. Most companies are only getting a fraction of the value that is possible from Web Analytics. It’s likely that your team is snow-blinded by click metrics. Activity means nothing without understanding how the clicks translate to acquiring new customers. Why do you care?

ROI 76

The Endless Small Business Stream of Got No Excuses

Increase Sales

He quoted a study by Omniture that 45.2% Boy if I had a dime for every time I hear one of these “got no” excuses from small business owners, I would indeed be a millionaire. This past week I heard the following seven got no excuses multiple times: Got no time. Got no money. Got no sales. Got no people. Got no clients. Got no sales leads. Got no patience or some other attitude.

How Does Lead Response Time Impact Sales?

Modern B2B Sales

A second survey, conducted by InsideSales.com in conjunction with Omniture , set out to examine and track the lead response and lead nurturing strategies of 700 companies. by Carol Fox Allowing time to elapse before sales responds to leads is unfortunately all too common – and costly. A survey conducted by Prof. James B. The survey’s results were truly eye-opening. 45.2% Cheat Sheet.

“Sorry About the Rant” — Lead Generation and Lead Response

The Sales Insider

see our research with Dr. James Oldroyd, SKKU, Dreamforce ’08, Omniture Summit, and AA-ISP for proof). In summary: The aggregate data between the Dreamforce ’08, Dreamforce ’10, Omniture Summit, and AA-ISP Boston research studies shows that approximately 40 percent of all companies NEVER RESPOND A SINGLE TIME to a Web generated lead of any kind. Lead Management Lead Response Management Research Dr. James Oldroyd Lead Generation Lead Response Mit Study Omniture SummitNot “Follows up slowly and ineffectively.” So what does it all mean?

Lead Generation is Part of the Sales Department, Not Marketing

The Sales Insider

My boss Ken Krogue tells a funny story about this from a few years ago when they attended the Omniture Summit conference in 2008. Inside Sales Best Practices Lead Generation Omniture Summit Sales And Marketing Alignment Sales Management Sales TeamOccasionally we get asked by a new client implementing our sales management system , “So we’ve got our lead generation team set up and ready to go, but who should they be reporting to? The marketing people think it’s them, but the sales managers think they’ll get more out of it if they’re in charge. Calls.

The Magnificent Seven of Free(!) Web Analytics Tools

Vertical Response

We understand if you don’t have the budget to afford a behemoth like Adobe SiteCatalyst (formerly known as Omniture), but fret not, there are plenty of free apps out there for that too! The answer, of course, is by studying your site’s analytics. On the other hand, the US remake is a lot easier to digest while telling pretty much the exact same story. Just like with G.A.,

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Software Business Blog

Using advanced analytics applications such as Omniture and extensive A/B testing, we obtained control over every tiny detail of the shopping cart – and this flexibility translated into higher conversion rates. Software Business Blog. Blog |. About | Contact. Latest posts. Keys to Social Monitoring, Analytics and Reporting Importance of Capturing PPC Keywords through Analytics How Tos for Affiliate Program Managers. Check out our Free Tools. PAD Promoter, is an exclusive free tool. for software submission. Subscribe to Avangate Blog. Subscribe to our RSS Feed. Subscribe by email. Website.