Sales Training Connection

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Attention medical sales reps – a new job opportunity

Sales Training Connection

Medical sales - a new opportunity. In addition to the general increase in competition, another factor driving the trend is that many referring physicians no longer visit their patients when they are in the hospital so there is less opportunity for two-way communications between the hospital and these physicians. How’s it working?

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Is there any value to howdy calls?

Sales Training Connection

When recently working with a Senior VP at a top professional services firm, we kept hearing that consultants and analysts were on customer sites all the time doing project work – yet the firm routinely missed learning about new business opportunities. This represents a huge opportunity lost.”. The customer doesn’t think about us.

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More people in the game equals more sales

Sales Training Connection

One underutilized approach for achieving this goal is the potential for technical and service people to identify sales opportunities. Every person who interacts with customers should have their antennae “up” for potential opportunities for their company. If the opportunity looks promising, they need to alert the salesperson.

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Selling – beware of big bright shiny objects

Sales Training Connection

Justifiably sales reps are always looking for that next new big opportunity. But while all new big opportunities initially look like “bright, shiny objects” – some caution is warranted. It is the situation where the opportunity is bad business but also one where you know you can win the opportunity. Scenario 2.

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Ask more questions – meet expectations, win more sales

Sales Training Connection

Most salespeople have the opportunity to attend company-sponsored sales training every couple of years. Time needs to be spent developing an understanding of the customer industry and a high level of knowledge regarding the companys specific challenges and opportunities. Take accountability for excellence. Solicit feedback.

Meeting 108
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Avoid silver bullets and 4 other costly major account selling mistakes

Sales Training Connection

This is a great way to present a solution that assembles exactly what the competition is presenting – an opportunity to differentiate is missed. Not considering opportunity cost. But continuing to pursue opportunities that are “bad business” only means you are continuing to consume resources that could be invested elsewhere.

Account 116
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Increasing sales productivity – 7 steps to improving lead qualification

Sales Training Connection

A good starting pointing is recognizing that different people in different customer organizations play different roles in any particular type of opportunity. Determine if you have been instrumental in crafting the scope of the opportunity or are you just responding to someone else’s design. The earlier you can be engaged, the better.