Randy Peyser, Author One Stop
Note: Today’s Guest Post is provided by Randy Peyser About Innovative Book Marketing through Luxury Hotels
___
Innovative Book Marketing Provides More Reason to Seize Opportunity
Authors who are consultants, speakers, and trainers have the opportunity to position themselves in front of key influencers, VIPs, and corporate decision-makers through a unique book marketing program called, the Bedside Reading Program. Authors of select titles can have their books placed for a month by the bedside in 5-star luxury hotels where these high net worth individuals stay.
Bedside Reading was founded by Jane Ubell-Meyer, a former producer for Good Morning America, Entertainment Tonight and other TV shows. Looking for a new adventure, Jane began a business delivering “swag bags” filled with goodies to elite hotels in the Hamptons to give to their guests. Over time, she noticed that the majority of products in the swag bags were books. She decided to focus solely on books, and the Bedside Reading Program was born.
The Bedside Reading Program places complimentary copies of books in the Waldorf Astoria Beverly Hills, Shutters on the Beach, Acqualina Spa & Resort in Florida, Dream Inn, Santa Cruz, Mandarin Oriental New York and Mandarin Oriental Washington, DC, Conrad New York, and hotels in the Hamptons.
PenguinRandomHouse, HarperCollins, Simon & Schuster, MacMillan, St. Martin’s Press, and many other publishers are using the program to feature their new releases, bestsellers, and award-winning titles. The program was recently featured in Forbes. It is open to Indie publishers and self-published authors as well. Popular categories include Business, Memoir, Thrillers, Children’s, Self-Help, and Romance. All books are vetted by the Bedside Reading program and the hotels.
Additionally, all books in the program are featured in a display ad as part of a “gift bag giveaway of books.” At the discretion of magazine publishers, the display ad appears in a variety of national magazines.
The Bedside Reading Program provides access and guarantees visibility. Authors who want to get in front of CEOs and key influencers would do well to apply to have their books placed in this program. Click this link to apply.
___
My Story About Seizing Opportunity
For those wondering if they have the talent to write a book, the answer is, ‘you don’t know until you try.’
My experience is that I failed miserably at the first networking event I ever attended. The grave error was announcing that I’m a sales trainer. The women ran off shrieking believing that I’m highly manipulative. And the men could not stop laughing at the idea that a woman could possibly be a sales trainer. Someone kindly took me aside to say,
To build credibility you need to write a book!
I never thought of myself as an author, and had not written since college. However, my phone wasn’t ringing, so I had nothing to lose by writing. For more insight on weighing possibilities, read Do You Quickly Move Forward with Change?
All of the awful corporate sales stories along with the lessons learned immediately came to mind. It was fortunate that I met Randy Peyser at another networking event. I hired her on the spot to represent me. The first publishing house said yes, and the book, “Nice Girls DO Get the Sale” broke many records. The book corrected the journey for Smooth Sale.
I find the Bedside Reading Program highly intriguing and believe it is well-worth checking out!
Sales Tips for Seizing Opportunity
- Analyze errors
- Take immediate corrective action
- Record steps you take to head in a new direction
- Analyze the new experiences
- Share the good and bad stories with your audience so they may learn
- Evolve into a leadership position
- Write your story!
- Embrace the adventure of becoming an author
- Build a prominent brand
- Celebrate Success!
These tips are provided to help you achieve The Smooth Sale!
For More Insights: Visit Elinor’s Amazon Author Page
“Communicate to Attract Interest”
Be A Story-Teller
As the CEO of Smooth Sale, after her near-death experience, Stutz adapted the motto, “Believe, Become, Empower.”Nice Girls DO Get the Sale is an International Best-Selling and is Evergreen – among the classics; HIRED! Helped many to secure the job they desired.
Today’s insights are provided to help you achieve the Smooth Sale!
RESOURCES FOR PERSONAL AND BUSINESS GROWTH:
Advisorpedia Publishes information to help advisors build their practice, and those having interest in the markets choose investments, and find inspiration.
BizCatalyst360 Presents a life, culture, and biz new media digest serving as a hub of creative expression and personal growth
CatCat Build your future one skill at a time.
For Book Lovers Only For Book Lovers Only introduces you, the book lover, to new and exciting authors and works of fiction and non-fiction.
GetCiara Make remote your unfair advantage.
Greg Jenkins Consulting LLC – Helping organizations realize the value of diversity to build inclusive, evolving high-performing cultures.
Inclusion Allies Coalition “Everyone is welcome here.” Learn more to train teams, and join the advocacy program.
Internet Advisor Find the internet service right for you among 2083 internet providers across 36,380 cities, plus Cellphonedeal compiles great deals on phones, plans, and prepaids to furnish you with the best options in your area.
Kred Connect with top rated influencers to learn from and grow your networks.
LinktoEXPERT “It is not who you know – it is who knows you and what your expertise can do for them plus understands the value of hiring you.”
Lotus Solution LLC Helps organizations create diversity and inclusion to ensure a fair and just workplace, through customized consulting, training, and keynote speeches.
SalesPop! Purveyors of Prosperity; how to compete against yourself to excel in your career.
Vengreso Provides easy-to-follow on-demand sales training for LinkedIn.
Vunela Provides a unique opportunity to view Videos and read articles by World Leaders.
WebTalk is the one-stop platform Build your marketplace and grow social connections.
Women’s Information Network (WIN) An education-and-event-based Global Community of Women Helping Women Worldwide Live Their Best Lives through Celebration, Self-Improvement, and Service.
