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The best Salesforce alternatives in 2021: our choice of top CRM software

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Marc Benioff founded Salesforce in 1999, having previously been vice president of Oracle. Salesforce’s cloud-based platform made it even easier for businesses to use the software. HubSpot CRM can be a great addition to your marketing tech stack if you are new to CRM or already use some of HubSpot’s other marketing software.