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6 Marketing Strategies for B2B Customer Retention

Sales and Marketing Management

To promote customer retention and strengthen your B2B marketing scheme, we’ve assembled this list of six key strategies you can use. In every B2B industry, the quality of customer service is closely connected to customer retention. Penetration marketing. What is penetration marketing in the first place? To conclude.

Retention 238
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Customer Retention Playbooks 101: Building a Structured Approach to Keeping Customer Happy

Sales Hacker

While the link between retaining customers and profitability is pretty well understood, most companies still approach customer retention with piecemeal initiatives. That’s why closing this gap between what you hope the customer feels and their actual view about your product/service is at the heart of retention.

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How to Use Augmented Reality to Enhance the Local Shopping Experience

BuzzBoard

This targeted, interactive strategy not only deeply engages customers but also has the potential to generate significant ROI by increasing sales and customer retention. Importantly, digital agencies can employ AR to create an immersive customer experience, propelling sales and customer retention.

Retail 52
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How to Build a Successful Sales Team: VIDEO

DiscoverOrg Sales

This alignment provides for far better account penetration, because they each understand the other’s priorities, tendencies, and approach. Read it: Matt, Kyle, and the Less-Traveled Road to Customer Retention. Pair each Account Executive with a dedicated outbound SDR. Let inbound SDRs pivot and respond quickly.

Video 136
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Customer-Focused Growth: How to Grow and Retain your Existing Customers

Alice Heiman

A recent article by the CEO of Invesp puts the average cost of acquisition at 5 X the cost of retention. Crazy, but that same article shows that less than 18% of companies prioritize customer retention. What if you made customer retention a company-wide focus? Penetrating your existing customer base. So what if you did?

Customer 116
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No Product Differentiation? No Problem. A CEO Who Found Another Way to Grow

SBI Growth

Caliber’s growth depended on retaining and penetrating top clients while converting relationships with key accounts. Delivering customer satisfaction drives policy retention for carriers. We built a Key Account Sales organization that focused on customer retention first, penetration second and customer conversions third.”.

Hiring 297
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Business Development vs. Sales: Getting the Best of Both Worlds

Zoominfo

During a phase of general consolidation in your business, when you’re not pushing to scale or to penetrate new industries, you can give equal priority to sales and business development. What to Look for in a New Business Development Representative Perhaps you’re at an early stage of growth, or you’re gearing up to scale your business.

Hiring 130