Sales and Marketing Management
MAY 6, 2019
Emotional – stress polls and energy audits, mental health-related claims, absenteeism rates, employee assistance programs usage rates, pharmaceutical usage. Career – engagement survey results, turnover rates, employee referrals, number of employees taking advantage of professional development opportunities, rate of internal promotions.
Pipeliner
AUGUST 20, 2022
Recently, I had a planning session with a CSO from an HR services firm that had just landed their first large client, a Fortune 500 pharmaceutical company. In enterprise accounts, decision-makers come and go, as our CSO’s pharmaceutical success story shows. Sure, it takes work.
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Alice Heiman
MARCH 31, 2022
Personalized medicine—designing custom therapeutics for each patient to cure diseases like cancer—is a whole new terrain in the pharmaceuticals industry. In this episode of Sales Talk for CEOs, Amy talks about what it takes to become a trailblazer in a new market, including the role of passion, storytelling, networking, and referrals.
criteria for success
MAY 20, 2020
Referrals: The best source of new sales leads. That’s why referrals are so powerful. So if referrals are so great, how do you get more of them? If you ask for referrals and your contact feels comfortable with you, chances are they will think of someone who could benefit from your product or service. Ahh, a warm lead.
Pipeliner
JANUARY 5, 2021
Leads become opportunities, opportunities turn into sales, sales turn into real customers, customers bring in referrals, and referrals turn into future leads. That last part is especially important, for referrals are the highest quality leads available. Some are highly specialized or even transactional, and we’re not.
Increase Sales
FEBRUARY 8, 2012
Content marketing and referral marketing are in. One great way to get visibility for your business is to give kudos and referrals to others. If another business gives you a referral or the business owner compliments you in front of a stranger, how does it make you feel? Push marketing is over. But it works.
Sales Training Connection
FEBRUARY 29, 2012
For example, hospitals are continuing pursuing mergers and acquisitions , purchasing physician practices and hiring sales people to call on physicians to increase referral rates. And on the business side, hospitals are making significant and innovative changes, too. Those who know the market best say the change is likely to continue.
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