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8 Ways Marketing Analytics Can Drive Business Growth

Pipeliner

Enhanced targeting and segmentation. This exercise can help businesses better understand their customer base, allowing them to create more effective targeting and segmentation strategies. For example, pharmaceutical companies use behavioral and demographic segmentation strategies to market their products for optimal efficiency.

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MedTech sales – past success doesn’t guarantee future wins

Sales Training Connection

The authors suggest: “Companies in all segments of the sector will need to produce high-quality goods at a lower cost. As the marketplace shifts to value-based healthcare, BCG (in its 2013 MedTech Value Creators Report ) argues the existing business strategy providing these outcomes is no longer sustainable.

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MedTech sales – the declining advantage of superior technology

Sales Training Connection

For example, the authors note: “Companies in all segments of the sector will need to produce high-quality goods at lower cost. However as a recent report by the Boston Consulting Group (BCG) notes the strategy for generating those outcomes is no longer sustainable. BCG suggests changes will be required throughout the value chain.

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How to Organize Your Sales Force to Generate More Revenue

SBI Growth

Make the # by: Segmenting the team by focus area (new logos vs. installed base). Industry Vertical – reps are organized by specific industry types (government, pharmaceutical, tech, etc.). Hunter/Farmer – dividing sales by activity. In this case, you would have reps focused on opening new logos. Rarely both.

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Performance Platforms

Sales and Marketing Management

As participants are becoming more segmented or fragmented, one size doesn’t fit all. For a pharmaceutical client, it can help determine what doctors are most responsive to training. “The economy has changed. You need to have a reward that is relevant to the consumer, but can still be delivered on a global and scalable basis.

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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

The more digits in a NAICS Code, the more specific the segment it represents. . 3254 Pharmaceutical & Medicine Manufacturing. 325412 Pharmaceutical Preparation Manufacturing. 3254 Pharmaceutical & Medicine Manufacturing. 325412 Pharmaceutical Preparation Manufacturing. 1111 Oilseed & Grain Farming.

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Sales, Big Data, Partnerships & Integration: A Conversation with Henry Schuck of DiscoverOrg and Mark Godley of HG Data

DiscoverOrg Sales

HS: With account-based marketing it is vital to hyper segment your accounts and your messaging. We hear a lot about Account-Based Marketing and flipping the funnel. What does that mean and is the abundance of excellent targeting data available to sales reps making that possible? Do you find that to be a successful strategy? HS: Of course.