Sales 2.0

SEPTEMBER 18, 2020

Research from XANT looked at the optimal “cadence” for prospecting based on the masses of data available to them through companies’ usage of their software. After 12 days XANT found that it is optimal to take a break for four to five days then start another sequence of eight attempts to reach your prospect.

Direct Mail 370

Direct Mail Outbound Referrals Social Selling 370

Janek Performance Group

DECEMBER 20, 2023

Prospecting is one of the most fundamental sales skills. However, as the sales environment shifts, sellers must update how they prospect. Last July, we hosted the webinar, Mastering the Art of Prospecting: Key Strategies for Success. Here, we examined the fundamental principles of modern prospecting.

Ideal Customer Profile 62

Ideal Customer Profile Prospecting Gatekeeper Webinar Metrics 62

Membrain

OCTOBER 12, 2022

We discover whether potential prospects are the right size, in the right industry, and are located in the right geographical location. We might also have additional qualifying information, such as marketing data, like digital footprints from websites, and white papers they downloaded.

Ideal Customer Profile 125

Ideal Customer Profile Sales Qualified Lead Leads Marketing Qualified Lead 125

The ROI Guy

APRIL 18, 2012

Concur needed a way to communicate the current cost of travel and expense management to prospects, and the potential savings and ROI of automation. The more personalized and relevant interactive white paper is leveraged in marketing campaigns to drive better lead generation and quality.

Case Study 63

Case Study Travel Study System 63

The ROI Guy

NOVEMBER 29, 2011

Iron Mountain needed to better connect and engage with busy executives, to help these prospects understand the potential risk mitigation and costs savings from improving eDiscovery best practices. Alinean worked with Iron Mountain subject matter experts to create the Cost Savings Advisor Interactive White Paper.

Sales Qualified Lead 53

Sales Qualified Lead Campaigns Sales Cycle Lead Rank 53

Sales 2.0

OCTOBER 13, 2018

We don’t always pitch our product or service, sometimes we’re helpful enough to send over a white paper or blog post that may be of interest. I mean how many blog posts or white papers can a buyer read in a week? White paper reading time…not large. Sending people white papers and webinars is helpful.

Webinar Metrics 170

Webinar Metrics Face-to-face Call-back Buyer 170

The ROI Guy

JUNE 8, 2012

ShoreTel wanted to generate more sales-ready opportunities, and elevate it’s engagements with today’s more skeptical and frugal prospects. To achieve better engagement, and fuel lead generation campaigns, the ShoreTel Sophisticated Simplicity Interactive White Paper was created.

Lead Generation 40

Lead Generation Campaigns Lead Rank Lead Scoring 40

Sales 2.0

OCTOBER 13, 2018

We don’t always pitch our product or service, sometimes we’re helpful enough to send over a white paper or blog post that may be of interest. I mean how many blog posts or white papers can a buyer read in a week? White paper reading time…not large. Sending people white papers and webinars is helpful.

Webinar Metrics 150

Webinar Metrics Face-to-face Call-back Buyer 150

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

Sales 2.0

AUGUST 22, 2022

In fact, she argues that gating content is part of how “we treat prospects like dirt!” When a buyer fills in their contact information to get our white paper etc., Often this lack of targeting is because we don’t understand the prospect and their situation well enough.

Cold Calling 195

Cold Calling Lead Rank Intent Data Marketing Qualified Lead 195

RAIN Group

JANUARY 31, 2018

Most of the buying journey is complete before buyers talk to sellers. Cold calling is dead. It's impossible for sellers to break through to buyers. Buyers don't want to hear about your capabilities. With all the information on the internet, buyers do their own research. Sellers hear these messages all the time. But are they true?

Cold Calling 40

Cold Calling Prospecting Research Buyer 40

The ROI Guy

NOVEMBER 7, 2017

You download that white paper, and because it’s gated, you’re required to fill out a lead capture form – your name, email address, Company, title, location, phone number, name of first born…Worse, you know you’re immediately going to get that lame phone call or email follow-up: “I see you downloaded our white paper, want to talk?”.

Lead Capture 126

Lead Capture Customer ROI Lead Rank 126

Shari Levitin

AUGUST 23, 2023

We litter them with ideas, metrics, and white papers; we pile on more information and clutter our slide decks. Sellers: Declutter Your Prospects’ Buying Process  Customers would rather make no decision than make the wrong decision. Then, it occurred to me that our junk drawers provide a perfect metaphor for how we sell.

Workbooks 118

Workbooks Decision Maker Case Study Sales 118

The ROI Guy

APRIL 18, 2012

To make the study results more personalized and relevant, and to drive better lead generation and quality, Dell and Intel worked with Alinean to create an Interactive White Paper, customizing the research results, findings and recommendations based on the prospects’ industry and size.

Case Study 55

Case Study Study Lead Generation Research 55

Understanding the Sales Force

APRIL 28, 2014

Understanding the Sales Force by Dave Kurlan When we discuss trust, it''s usually from the perspective of how to build trust, how to be more trustworthy and what to do when a prospect doesn''t trust you. These issues led to my White Paper on Trust, a study that had some very surprising and revealing results.

Prospecting 243

Prospecting Decision Maker Study Pipeline 243

BuzzBoard

APRIL 16, 2024

Productive use of blogs, white papers, and case studies cultivates long-term lead capturing. Such platforms give your agency exposure to industry leaders and prospective clients. Social Media Today has published an article amplifying the many benefits of offering these crucial audits to prospective clients.

Lead Generation 52

Lead Generation Webinar Metrics Sales Qualified Lead Lead Rank 52

criteria for success

JULY 8, 2021

Are you struggling to make headway with indecisive prospects? When working with indecisive prospects, it can be extremely difficult to move forward in your selling process. The 5 following approaches can be your solution for dealing with indecisive prospects without seeming desperate and pushy. We can help! Lead with honesty.

Prospecting 98

Prospecting How To Guidelines Webinar Metrics 98

RAIN Group

DECEMBER 4, 2019

Picture this: You're meeting with your prospect after months of discussions. All signs look a-go, but you still have one remaining meeting to work out, according to your prospect, "the key terms and conditions.". You have a great relationship. You did facilitated sessions, interviews, and organized a global team for the roll out.

Negotiation 52

Negotiation Buyer Meeting Prospecting 52

criteria for success

SEPTEMBER 16, 2022

One of the most difficult aspects of a salesperson’s job is prospecting. As a sales manager, you can alleviate some of this prospecting pain by engaging your team in targeting and lead scoring. When a salesperson struggles with prospecting, it often doesn’t have anything to do with the nuts and bolts of cold-calling or list building.

Lead Rank 98

Lead Rank Lead Scoring Ideal Customer Profile Sales Qualified Lead 98

The ROI Guy

AUGUST 12, 2015

With these improvements in your content, you’ll be fueling better sales conversations, making your prospect engagements more effective, and substantially reducing ½ of current wasted spend. The three keys include leveraging more interactive content, triggering the 3 buy buttons in the brain, with a focus not on product, but on value.

Demand Generation Agencies 88

Demand Generation Agencies Demand Generation Demand Generation Targets Survey 88

The Pipeline

MAY 28, 2019

To succeed in prospecting, in fact, in any element of sales, you need to own your time. For a complete approach to time utilization for B2B sales professionals, download The Top Sales World White Paper: Sales Happen In Time. As alluded to above, all humans fall into this 24-unit paradigm, including prospects and clients.

Buying Cycle 309

Buying Cycle Face-to-face Lead Rank Lead Scoring 309

The ROI Guy

JANUARY 25, 2011

When surveyed as to the most influential content in decision making, white papers remain the stand-out content of choice. Although white papers remain influential, technology media firms such as Ziff Davis Enterprise (ZDE) and others report that white paper downloads are DOWN year over year.

Influencer 40

Influencer Collateral Decision Maker Ideal Customer Profile 40

The Pipeline

APRIL 11, 2016

Thus far in this series we have looked at two prospects segments that are popular among sellers, mostly because they are likely the easier of the three. The reason for that is that those who thrive on prospecting this segment, not only have more fun selling, they face less competition, and as a result make more sales and commissions.

Segment 120

Segment Prospecting Objections Vendor 120

The ROI Guy

SEPTEMBER 13, 2011

Recent research indicates that attention spans are getting shorter, so keeping the white paper concise is important. However, traditional white papers are often longer than this because they have to include information to cover multiple audiences and profiles. No more than 5 pages is recommended.

Research 40

Research Buyer Prospecting Demand Generation 40

Hubspot Sales

APRIL 10, 2018

How to Get a Prospect to Respond. Sometimes a salesperson gets lucky with an ultra-responsive prospect. When they call, the prospect picks up and makes time to chat. When they call, the prospect picks up and makes time to chat. No matter when or how the rep reaches out, the prospect is sure to return a prompt reply.

Prospecting 111

Prospecting Follow-up Call-back Engineering 111

Sales and Marketing Management

JUNE 25, 2018

How do I stay fired up when I prospect? I listen intently and try to figure out what makes each business model unique and each prospect like a snowflake. Send out enabling YouTube videos, white papers, blogs and tidbits. Passion – Prospects smell fear. Tony’s most recent book is “Combo Prospecting.”

B2B 319

B2B Banking Conference Decision Maker 319

Sales Hacker

JULY 8, 2022

When the prospect reconsiders their needs, you’re positioned to be the first choice. Bonus: At the end of this article I’ll cover how to automatically route prospects into your nurture sequence using triggers. white papers, useful industry information, or even “checking in” during impactful current events are all ways to add value.

Prospecting 84

Prospecting How To Segment Ideal Customer Profile 84

Zoominfo

MARCH 24, 2021

In turn, sales and marketing efforts — from prospecting to running email campaigns — are less effective. With ongoing data hygiene maintenance, reps can barrel through call lists, spending more time connecting with quality prospects and leads. Prospect and customer experiences take a hit. How Does Dirty Data Affect Sales?

Data 251

Data B2B Churn Buyer Persona 251

Zoominfo

AUGUST 5, 2021

Sales enablement is the art of equipping your sales team with the things they need to articulate the value your product can bring to your prospect and their business. Sales enablement is a process that stretches across the sales cycle, from prospecting to customer success. The Elements of a Winning Sales Enablement Strategy for 2021.

Sales Enablement 130

Sales Enablement Webinar Metrics Top of Funnel Strategy 130

Sales and Marketing Management

NOVEMBER 28, 2017

Back up your personalized emails, phone calls and social outreach with long-form content, such as e-books, webinars and white papers, which you prepare specifically for the prospect. You might already have a generic white paper, for instance, entitled “How to Increase Efficiency with Enterprise Content Management.”

Account Based Marketing 174

Account Based Marketing Sales Qualified Lead Ideal Customer Profile Account 174

Highspot

MAY 6, 2021

Unfortunately, there are some common prospecting mistakes that get in the way. You also wouldn’t want to offer a white paper that’s too general to apply to your buyer’s unique challenges. The post Five Biggest Sales Prospecting Mistakes Sellers Make (And How to Avoid Them) appeared first on Highspot.

Prospecting 116

Prospecting How To Buyer Campaigns 116

Zoominfo

JANUARY 8, 2021

When the prospect is ready to buy, your sales team carries them over the finish line to close the deal. Once you have your ICPs mapped out, you can focus on building a stream of ready-to-buy prospects or marketing qualified leads. The overall goal is to stimulate prospects’ interest in your product or service. .

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Janek Performance Group

MARCH 16, 2022

They don’t waste time selling to prospects who are not ready to buy. Instead, they have a system to identify the highest value prospects in their pipeline and invest their time with those that are most likely to close. Sales leaders do not want their sales reps wasting their time calling low likelihood prospects.

Lead Rank 62

Lead Rank Lead Scoring Sales Qualified Lead Leads 62

Understanding the Sales Force

FEBRUARY 26, 2014

There are certainly companies and people that don''t measure up when it comes to the high integrity profile and that is what makes prospects so skeptical. Yesterday, we had an internal conversation about our website, collateral, videos, blog articles, white papers, emails and of course, phone calls and face-to-face visits.

Face-to-face 266

Face-to-face Ideal Customer Profile Hiring Collateral 266

Partners in Excellence

APRIL 29, 2016

During this same period of time, I happened to notice a few white papers and market research reports on sales productivity issues. I downloaded the white papers, then slowly started counting. Each could have probed a little, “What was your interest in the white paper/research?”

Prospecting 48

Prospecting Call-back Research Microsoft 48

Janek Performance Group

JULY 15, 2022

When a sales rep asks us point-blank, ”What is the best way to follow-up with a prospect that goes silent?“ In this article, we will explore why prospects go silent, ways to handle it, and most importantly, solutions to help prevent being on the receiving end of the silent treatment. . Why Prospects Go Silent.

Prospecting 62

Prospecting Sales Cycle Benefit Call-back 62

Janek Performance Group

MAY 2, 2023

For more, see our white paper Finding, Onboarding, and Retaining Top Sales Talent. An important aspect is content creation, including white papers, case studies, blogs, demo decks, and product/pricing sheets. For more, check out our white paper Hiring, Onboarding, and Retaining Top Sales Talent.

Hiring 62

Hiring Negotiation Decision Maker Coaching 62